Forward Step Physiotherapy Clinic — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 56 / 100 · Rank 16 of 40

Digital Visibility Score56/100Rank 16 of 40 · top 38%Problems found2No structured data on the homepageFurthest behind-40Content & trust: 10 against a sector median of 50

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	71	63	+8
Technical	75	75	level
Local presence	76	89.5	−13.5
Visibility	33	8	+25
AI search presence	40	0	+40
Content & trust	10	50	−40

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+8
Technical		0
Local presence		-13.5
Visibility		+25
AI search presence		+40
Content & trust		-40

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 305 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 8 of 12 keywords, average position 39.3, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	#24
best physiotherapist Swindon	#33
sports injury clinic Swindon	#27
back pain treatment Swindon	#43
chiropractor Swindon	not in top 100
osteopath Swindon	#67
private physio Swindon	#26
rehabilitation clinic Swindon	#62
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	#32
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		71
Technical		75
Local presence		76
Visibility		33
AI search presence		40
Content & trust		10

this firm sector median leader

Forward Step Physiotherapy Clinic trails Blunsdon Abbey Physiotherapy by 130 points across 5 pillars, but 72% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Technical.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Swindon?	cited by domain
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✓	Top rated physiotherapy in Swindon	cited by domain
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	10	about page: no · team page: no · credentials: no · blog or news: no · homepage: 305 words
Visibility	33	ranks for 8 of 12 keywords · average position 39.3 · local 3-pack: 0
Local presence	76	1 reviews · rated 5
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Local presence: 76/100, below the sector median of 89.5.
• Content & trust: 10/100, below the sector median of 50.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: Content & trust (10 vs 63); AI search presence (40 vs 80); Local presence (76 vs 95).

Top fixes (ranked by impact)

1. Add about/team pages, and refresh stale content.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Forward Step Physiotherapy Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Parnell Harper - Sports injury & Personal training	#14	57/100	2 places above you
Moveology Swindon	#18	56/100	2 places below you
Highworth Holistic Health	#13	57/100	3 places above you
Liz & Associates Osteopathy Clinic	#19	55/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 80 · accessibility 100 · best practices 78 · SEO 92 — biggest losses: Network dependency tree; Document request latency; Does not use HTTPS
Google profile detail	3 photos · claimed · no description · hours listed
Backlinks	38 referring domains · 44 links · rank 7
Site structure	1 pages crawled · 0 internal links per page · 0 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 344 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Forward Step Physiotherapy Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

• Content & trust (10/100) and Visibility (33/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing these pillars: content & trust, visibility.

↑ Ranked aboveAmy Gibbs Chiropractic Clinic#15 · 56/100 Full indexAll 40 firms ↓ Ranked belowMove Well Chiropractic#17 · 56/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.