The Carl Todd Clinic — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 69 / 100 · Rank 6 of 40

Digital Visibility Score69/100Rank 6 of 40 · top 13%Furthest behind-26.5Local presence: 63 against a sector median of 89.5

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	63	not measured
Technical	100	75	+25
Local presence	63	89.5	−26.5
Visibility	0	8	−8
AI search presence	100	0	+100
Content & trust	75	50	+25

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		+25
Local presence		-26.5
Visibility		-8
AI search presence		+100
Content & trust		+25

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	not in top 100
osteopath Swindon	not in top 100
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Technical		100
Local presence		63
Visibility		0
AI search presence		100
Content & trust		75

this firm sector median leader

The whole deficit to Blunsdon Abbey Physiotherapy is Visibility and Local presence — 70 points. It already matches or beats the leader on Technical, AI search presence, Content & trust.

AI search presence

Named in 5 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Swindon?	cited by domain
✓	Which physio clinic in Swindon would you recommend for a sports injury?	cited by domain
✓	Top rated physiotherapy in Swindon	cited by domain
✓	I have back pain and live in Swindon - who should I see?	cited by domain
✓	Best physiotherapy in Old Town, Swindon	cited by domain

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	75	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 735 words · last changed: 180 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Local presence: 63/100, below the sector median of 89.5.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: Visibility (0 vs 38); Local presence (63 vs 95).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Restart Google review generation and complete the Business Profile to close the local-pack gap.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest The Carl Todd Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Vince Osteopath	#4	71/100	2 places above you
Kube Medical	#8	64/100	2 places below you
Thrive Osteopathy	#3	74/100	3 places above you
Ridgeway Health and Wellness	#9	64/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 54 · accessibility 81 · best practices 78 · SEO 92 — biggest losses: Reduce unused JavaScript; Touch targets do not have sufficient size or spacing.; Does not use HTTPS
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	481 referring domains · 956 links · rank 186 · 727 broken
Site structure	1 pages crawled · 0 internal links per page
Sitemap	not declared in robots.txt · no lastmod dates

Where to get this fixed

The Carl Todd Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• Local presence (63/100) — read local case studies on what moving these signals did for comparable service businesses. Background on analysing this pillar: local presence.

↑ Ranked abovePhysioRx Ltd#5 · 69/100 Full indexAll 40 firms ↓ Ranked belowMKV Physiotherapy#7 · 68/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.