Thrive Osteopathy — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 74 / 100 · Rank 3 of 40

Digital Visibility Score74/100Rank 3 of 40 · top 5%One page from the first1Closest: osteopath Swindon at #20 Furthest behind-5Speed & CWV: 58 against a sector median of 63

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	58	63	−5
Technical	100	75	+25
Local presence	92	89.5	+2.5
Visibility	8	8	level
AI search presence	100	0	+100
Content & trust	75	50	+25

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		+25
Local presence		+2.5
Visibility		0
AI search presence		+100
Content & trust		+25

Where this firm ranks

Ranks for 2 of 12 keywords, average position 27, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	not in top 100
osteopath Swindon	#20
private physio Swindon	not in top 100
rehabilitation clinic Swindon	#34
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		58
Technical		100
Local presence		92
Visibility		8
AI search presence		100
Content & trust		75

this firm sector median leader

Thrive Osteopathy trails Blunsdon Abbey Physiotherapy by 59 points across 3 pillars, but 95% of that is Visibility and Speed & CWV alone. It already matches or beats the leader on Technical, AI search presence, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

osteopath Swindon

#20

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 5 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Swindon?	cited by domain
✓	Which physio clinic in Swindon would you recommend for a sports injury?	cited by domain
✓	Top rated physiotherapy in Swindon	cited by domain
✓	I have back pain and live in Swindon - who should I see?	cited by domain
✓	Best physiotherapy in Old Town, Swindon	cited by domain

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	22
Locations	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

clinic recommendation5
back injuries4
exercise plan4
friendly staff4
welcoming3
physio3
shoulder injury2
tailored approach2
recovery2
genuine care2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	75	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 735 words · last changed: 180 days ago
Visibility	8	ranks for 2 of 12 keywords · average position 27 · local 3-pack: 0
Local presence	92	22 reviews · rated 5
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: Visibility (8 vs 38); Speed & CWV (58 vs 84).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Thrive Osteopathy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Blunsdon Abbey Physiotherapy	#1	75/100	2 places above you
PhysioRx Ltd	#5	69/100	2 places below you
The Carl Todd Clinic	#6	69/100	3 places below you
MKV Physiotherapy	#7	68/100	4 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 55 · accessibility 81 · best practices 96 · SEO 85 — biggest losses: robots.txt is not valid; `[aria-*]` attributes do not match their roles; LCP request discovery
Google profile detail	6 photos · claimed · has a description · hours listed · 0 of 22 reviews are one star
Backlinks	9 referring domains · 9 links · rank 0
Site structure	25 pages crawled · 49.9 internal links per page · reachable in: contact 1 click, about 1 click, team 2 clicks · 3% of links use a generic anchor
Sitemap	109 URLs listed · declared in robots.txt · newest entry 161 days old · 2 of 5 sampled URLs resolve

Where to get this fixed

Thrive Osteopathy’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (8/100) and Content & trust (75/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.