Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
1 critical problem found. These are specific, checkable faults on the site — not opinions about it.
CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.
Technical
75
Local presence
96
Visibility
33
AI search presence
80
Content & trust
80
this firm sector median leader
The whole deficit to Blunsdon Abbey Physiotherapy is Visibility — 5 points. It already matches or beats the leader on Technical, Local presence, AI search presence, Content & trust.
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)
19.6s
one throttled load on a datacentre machine
Field (real users)
1.3s
75th percentile of actual Chrome visitors over 28 days
The lab figure is 14.8× the real-user figure. Both agree there is a problem, and the field data confirms real visitors are affected. This is worth fixing. The metric failing for real users is layout shift (CLS).
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
LCP 1324ms · INP 198ms · CLS 0.16 · does not pass Core Web Vitals
Lighthouse (lab, mobile)
Performance 37 · accessibility 81 · best practices 77 · SEO 100 — biggest losses: Network dependency tree; Legacy JavaScript; Links do not have a discernible name
Google profile detail
14 photos · claimed · has a description · hours listed · 12 of 133 reviews are one star
Nuffield Health Swindon Fitness & Wellbeing Gym’s lowest-scoring pillars among those we publish remediation guidance for:
Visibility (33/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
Technical (75/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.