Blunsdon Abbey Physiotherapy — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 75 / 100 · Rank 1 of 40

Digital Visibility Score75/100Rank 1 of 40 · top 1%Problems found1No structured data on the homepage One page from the first4Closest: physio Old Town at #11

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	84	63	+21
Technical	75	75	level
Local presence	95	89.5	+5.5
Visibility	38	8	+30
AI search presence	80	0	+80
Content & trust	63	50	+13

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+21
Technical		0
Local presence		+5.5
Visibility		+30
AI search presence		+80
Content & trust		+13

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 9 of 12 keywords, average position 32.3, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	#23
physio Swindon	#20
best physiotherapist Swindon	#15
sports injury clinic Swindon	#67
back pain treatment Swindon	#64
chiropractor Swindon	not in top 100
osteopath Swindon	not in top 100
private physio Swindon	#13
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	#43
physiotherapy Wroughton	#35
physio Old Town	#11

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

physio Old Town		#11
private physio Swindon		#13
best physiotherapist Swindon		#15
physio Swindon		#20

4 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Swindon?	cited by domain
✓	Which physio clinic in Swindon would you recommend for a sports injury?	cited by domain
✓	Top rated physiotherapy in Swindon	named
✓	I have back pain and live in Swindon - who should I see?	named
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	36
Locations	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

professional staff15
caring staff12
welcoming atmosphere6
acupuncture3
shockwave therapy2
informative staff2
problem identification2
reception staff2
supportive staff2
pain relief2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	63	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 590 words · last changed: 0 days ago
Visibility	38	ranks for 9 of 12 keywords · average position 32.3 · local 3-pack: 0
Local presence	95	36 reviews · rated 5
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

No pillar falls materially below the sector median this quarter.

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.
Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.

Firms ranked near this one

The firms nearest Blunsdon Abbey Physiotherapy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Thrive Osteopathy	#3	74/100	2 places below you
Vince Osteopath	#4	71/100	3 places below you
PhysioRx Ltd	#5	69/100	4 places below you
The Carl Todd Clinic	#6	69/100	5 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 75 · accessibility 95 · best practices 96 · SEO 92 — biggest losses: Network dependency tree; robots.txt is not valid; Font display
Google profile detail	14 photos · claimed · has a description · hours listed · 0 of 36 reviews are one star
Backlinks	37 referring domains · 53 links · rank 56
Site structure	1 pages crawled · 22 internal links per page · reachable in: about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 7 sitemap pages not reachable by following links
Sitemap	8 URLs listed · declared in robots.txt · newest entry 178 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Blunsdon Abbey Physiotherapy’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (38/100) and Content & trust (63/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.