Vince Osteopath — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 71 / 100 · Rank 4 of 40

Digital Visibility Score71/100Rank 4 of 40 · top 8%Problems found1No structured data on the homepage One page from the first2Closest: physiotherapy Swindon at #11 Furthest behind-8Speed & CWV: 55 against a sector median of 63

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	55	63	−8
Technical	75	75	level
Local presence	99	89.5	+9.5
Visibility	47	8	+39
AI search presence	80	0	+80
Content & trust	60	50	+10

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-8
Technical		0
Local presence		+9.5
Visibility		+39
AI search presence		+80
Content & trust		+10

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 11 of 12 keywords, average position 12.7, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Swindon	#11
physio Swindon	#8
best physiotherapist Swindon	#6
sports injury clinic Swindon	#7
back pain treatment Swindon	#3
chiropractor Swindon	#13
osteopath Swindon	#2
private physio Swindon	#10
rehabilitation clinic Swindon	#67
physiotherapy Old Town	#6
physiotherapy Wroughton	not in top 100
physio Old Town	#7

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		55
Technical		75
Local presence		99
Visibility		47
AI search presence		80
Content & trust		60

this firm sector median leader

The whole deficit to Blunsdon Abbey Physiotherapy is Speed & CWV and Content & trust — 32 points. It already matches or beats the leader on Technical, Local presence, Visibility, AI search presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

physiotherapy Swindon		#11
chiropractor Swindon		#13

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✓	Which physio clinic in Swindon would you recommend for a sports injury?	cited by domain
✓	Top rated physiotherapy in Swindon	cited by domain
✓	I have back pain and live in Swindon - who should I see?	cited by domain
✓	Best physiotherapy in Old Town, Swindon	cited by domain

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	89
Locations	2
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

knowledgeable staff17
shockwave therapy11
back pain relief8
short notice appointments5
exercise plan5
sports injuries5
calm atmosphere5
plantar fasciitis3
flexible scheduling3
long term condition3

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 3,215 words
Visibility	47	ranks for 11 of 12 keywords · average position 12.7 · local 3-pack: 1
Local presence	99	89 reviews · rated 5
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: Speed & CWV (55 vs 84).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Vince Osteopath in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Nuffield Health Swindon Fitness & Wellbeing Gym	#2	74/100	2 places above you
The Carl Todd Clinic	#6	69/100	2 places below you
Blunsdon Abbey Physiotherapy	#1	75/100	3 places above you
MKV Physiotherapy	#7	68/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 61 · accessibility 82 · best practices 74 · SEO 85 — biggest losses: Reduce JavaScript execution time; Document request latency; Render-blocking requests
Google profile detail	4 photos · claimed · has a description · hours listed · 1 of 89 reviews are one star
Backlinks	43 referring domains · 54 links · rank 25
Site structure	1 pages crawled · 32 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 1152 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Vince Osteopath’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (47/100) and Content & trust (60/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.