PhysioRx Ltd — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 69 / 100 · Rank 5 of 40

Digital Visibility Score69/100Rank 5 of 40 · top 10%Problems found1No structured data on the homepage One page from the first2Closest: physio Swindon at #14 Furthest behind-8Content & trust: 42 against a sector median of 50

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	83	63	+20
Technical	75	75	level
Local presence	96	89.5	+6.5
Visibility	50	8	+42
AI search presence	40	0	+40
Content & trust	42	50	−8

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+20
Technical		0
Local presence		+6.5
Visibility		+42
AI search presence		+40
Content & trust		-8

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 10 of 12 keywords, average position 23.9, in the local 3-pack for 5 keywords.

Keyword	Position
physiotherapy Swindon	#15
physio Swindon	#14
best physiotherapist Swindon	#3
sports injury clinic Swindon	#29
back pain treatment Swindon	#33
chiropractor Swindon	#44
osteopath Swindon	not in top 100
private physio Swindon	#6
rehabilitation clinic Swindon	#54
physiotherapy Old Town	#10
physiotherapy Wroughton	#31
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		83
Technical		75
Local presence		96
Visibility		50
AI search presence		40
Content & trust		42

this firm sector median leader

PhysioRx Ltd trails Blunsdon Abbey Physiotherapy by 62 points across 3 pillars, but 98% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical, Local presence, Visibility.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

physio Swindon		#14
physiotherapy Swindon		#15

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Swindon?	cited by domain
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✓	Top rated physiotherapy in Swindon	cited by domain
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	52
Locations	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

exercise plan22
back pain relief7
shoulder treatment3
plantar fasciitis pain2
osteoarthritis treatment2
personalized rehab plan2
knee surgery2
neck pain treatment2
accurate diagnosis2
manual therapy2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	42	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 601 words · last changed: 179 days ago
Visibility	50	ranks for 10 of 12 keywords · average position 23.9 · local 3-pack: 5
Local presence	96	52 reviews · rated 4.9
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (40 vs 80); Content & trust (42 vs 63).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest PhysioRx Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Thrive Osteopathy	#3	74/100	2 places above you
MKV Physiotherapy	#7	68/100	2 places below you
Nuffield Health Swindon Fitness & Wellbeing Gym	#2	74/100	3 places above you
Kube Medical	#8	64/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 13811144 · 4.7 years old · active · SIC 85590, 86900
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 85 · accessibility 96 · best practices 100 · SEO 85 — biggest losses: Render-blocking requests; Reduce unused CSS; Improve image delivery
Google profile detail	3 photos · claimed · has a description · hours listed · 0 of 52 reviews are one star
Backlinks	51 referring domains · 231 links · rank 100
Site structure	24 pages crawled · 39 internal links per page · reachable in: contact 1 click, about 1 click · 3% of links use a generic anchor · 24 sitemap pages not reachable by following links
Sitemap	25 URLs listed · declared in robots.txt · newest entry 682 days old · 1 of 5 sampled URLs resolve

Where to get this fixed

PhysioRx Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Content & trust (42/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.