ENable Physios Limited, Swindon — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 54 / 100 · Rank 20 of 40

Digital Visibility Score54/100Rank 20 of 40 · top 49%Critical problem1Search engines are being told not to index this site Furthest behind-22.5Local presence: 67 against a sector median of 89.5

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	71	63	+8
Technical	75	75	level
Local presence	67	89.5	−22.5
Visibility	13	8	+5
AI search presence	20	0	+20
Content & trust	60	50	+10

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+8
Technical		0
Local presence		-22.5
Visibility		+5
AI search presence		+20
Content & trust		+10

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 61, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	#53
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	not in top 100
osteopath Swindon	not in top 100
private physio Swindon	#44
rehabilitation clinic Swindon	#86
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		71
Technical		75
Local presence		67
Visibility		13
AI search presence		20
Content & trust		60

this firm sector median leader

ENable Physios Limited, Swindon trails Blunsdon Abbey Physiotherapy by 129 points across 5 pillars, but 68% of that is AI search presence and Local presence alone. It already matches or beats the leader on Technical.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✓	Best physiotherapy in Old Town, Swindon	cited by domain

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 854 words
Visibility	13	ranks for 3 of 12 keywords · average position 61 · local 3-pack: 0
Local presence	67	0 reviews
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

Local presence: 67/100, below the sector median of 89.5.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (20 vs 80); Local presence (67 vs 95); Visibility (13 vs 38).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest ENable Physios Limited, Swindon in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Moveology Swindon	#18	56/100	2 places above you
Better Backs Chiropractic	#22	53/100	2 places below you
Move Well Chiropractic	#17	56/100	3 places above you
Animal Physiotherapy Ltd	#23	52/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 81 · accessibility 96 · best practices 100 · SEO 100 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; Render-blocking requests; LCP request discovery
Google profile detail	20 photos · claimed · has a description · hours listed
Backlinks	53 referring domains · 60 links · rank 0 · 4 broken
Site structure	24 pages crawled · 42.4 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 1% of links use a generic anchor · 0 sitemap pages not reachable by following links
Sitemap	17 URLs listed · declared in robots.txt · newest entry 0 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

ENable Physios Limited, Swindon’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (13/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.