LL Physiotherapy — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 31 of 40

Digital Visibility Score49/100Rank 31 of 40 Problems found2No structured data on the homepage One page from the first1Closest: private physio Swindon at #17 Furthest behind-22.5Local presence: 67 against a sector median of 89.5

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	77	63	+14
Technical	75	75	level
Local presence	67	89.5	−22.5
Visibility	17	8	+9
AI search presence	0	0	level
Content & trust	30	50	−20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+14
Technical		0
Local presence		-22.5
Visibility		+9
AI search presence		0
Content & trust		-20

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 263 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 4 of 12 keywords, average position 26.5, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	#27
physio Swindon	#28
best physiotherapist Swindon	#34
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	not in top 100
osteopath Swindon	not in top 100
private physio Swindon	#17
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		77
Technical		75
Local presence		67
Visibility		17
AI search presence		0
Content & trust		30

this firm sector median leader

LL Physiotherapy trails Blunsdon Abbey Physiotherapy by 169 points across 5 pillars, but 67% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

private physio Swindon

#17

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 263 words
Visibility	17	ranks for 4 of 12 keywords · average position 26.5 · local 3-pack: 0
Local presence	67	0 reviews
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Local presence: 67/100, below the sector median of 89.5.
Content & trust: 30/100, below the sector median of 50.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (30 vs 63); Local presence (67 vs 95).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest LL Physiotherapy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Highworth Clinic	#29	50/100	2 places above you
Brunskill David	#33	48/100	2 places below you
Woozelbears Hydrotherapy and Grooming	#28	51/100	3 places above you
Jane Faulkes Bsc(Chiro) MMCA	#34	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 76 · accessibility 86 · best practices 78 · SEO 92 — biggest losses: Avoid multiple page redirects; Document request latency; Image elements do not have `[alt]` attributes
Google profile detail	1 photo · claimed · has a description · hours listed
Backlinks	32 referring domains · 35 links · rank 7
Site structure	1 pages crawled · 42 internal links per page · reachable in: contact 1 click · 2% of links use a generic anchor · 10 sitemap pages not reachable by following links
Sitemap	11 URLs listed · not declared in robots.txt · newest entry 428 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

LL Physiotherapy’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (17/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.