Diamond Procure Ltd — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 46 / 100 · Rank 35 of 40

Digital Visibility Score46/100Rank 35 of 40Problems found1Very little published contentFurthest behind-30.5Local presence: 59 against a sector median of 89.5

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	56	63	−7
Technical	100	75	+25
Local presence	59	89.5	−30.5
Visibility	0	8	−8
AI search presence	0	0	level
Content & trust	25	50	−25

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-7
Technical		+25
Local presence		-30.5
Visibility		-8
AI search presence		0
Content & trust		-25

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingVery little published contentThe homepage carries 85 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	not in top 100
osteopath Swindon	not in top 100
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		56
Technical		100
Local presence		59
Visibility		0
AI search presence		0
Content & trust		25

this firm sector median leader

Diamond Procure Ltd trails Blunsdon Abbey Physiotherapy by 220 points across 5 pillars, but 54% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	25	about page: no · team page: yes · credentials: no · blog or news: no · homepage: 85 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	0 reviews
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Local presence: 59/100, below the sector median of 89.5.
• Content & trust: 25/100, below the sector median of 50.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 38); Content & trust (25 vs 63).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Diamond Procure Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Brunskill David	#33	48/100	2 places above you
The Avenue Clinic	#37	44/100	2 places below you
Local Physios	#32	49/100	3 places above you
Swindon Osteopath	#38	31/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 42 · accessibility 91 · best practices 81 · SEO 92 — biggest losses: Reduce unused JavaScript; Use efficient cache lifetimes; Legacy JavaScript
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	36 referring domains · 39 links · rank 0
Site structure	1 pages crawled · 16 internal links per page · reachable in: contact 1 click, team 1 click · 0% of links use a generic anchor · 21 sitemap pages not reachable by following links
Sitemap	21 URLs listed · declared in robots.txt · newest entry 507 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Diamond Procure Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveJane Faulkes Bsc(Chiro) MMCA#34 · 48/100 Full indexAll 40 firms ↓ Ranked belowPerformance Animal Physiotherapy#36 · 44/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.