Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
2 critical problems found. These are specific, checkable faults on the site — not opinions about it.
CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 34 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.
Speed & CWV
100
Technical
50
Local presence
71
Visibility
0
AI search presence
0
Content & trust
0
this firm sector median leader
The Avenue Clinic trails Blunsdon Abbey Physiotherapy by 230 points across 5 pillars, but 62% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.
Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (0 vs 63); Visibility (0 vs 38).
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 100 · accessibility 94 · best practices 78 · SEO 91 — biggest losses: Does not use HTTPS; Background and foreground colors do not have a sufficient contrast ratio.; Does not redirect HTTP traffic to HTTPS
Google profile detail
1 photo · unclaimed · no description · no hours listed
Backlinks
56 referring domains · 149 links · rank 132
Site structure
robots.txt asks crawlers not to read this site, so it was not crawled
The Avenue Clinic’s lowest-scoring pillars among those we publish remediation guidance for:
Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.