Performance Animal Physiotherapy — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 44 / 100 · Rank 36 of 40

Digital Visibility Score44/100Rank 36 of 40Critical problem1Search engines are being told not to index this siteFurthest behind-26.5Local presence: 63 against a sector median of 89.5

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	46	63	−17
Technical	88	75	+13
Local presence	63	89.5	−26.5
Visibility	0	8	−8
AI search presence	0	0	level
Content & trust	50	50	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-17
Technical		+13
Local presence		-26.5
Visibility		-8
AI search presence		0
Content & trust		0

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	not in top 100
osteopath Swindon	not in top 100
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		46
Technical		88
Local presence		63
Visibility		0
AI search presence		0
Content & trust		50

this firm sector median leader

Performance Animal Physiotherapy trails Blunsdon Abbey Physiotherapy by 201 points across 5 pillars, but 59% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	50	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 214 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 46/100, below the sector median of 63.
• Local presence: 63/100, below the sector median of 89.5.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Speed & CWV (46 vs 84); Visibility (0 vs 38).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Performance Animal Physiotherapy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Jane Faulkes Bsc(Chiro) MMCA	#34	48/100	2 places above you
Swindon Osteopath	#38	31/100	2 places below you
Brunskill David	#33	48/100	3 places above you
AmyKateOsteocare	#39	19/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 56 · accessibility 95 · best practices 78 · SEO 92 — biggest losses: Minimize main-thread work; Heading elements are not in a sequentially-descending order; Avoid multiple page redirects
Google profile detail	7 photos · claimed · has a description · hours listed
Backlinks	45 referring domains · 47 links · rank 60
Site structure	1 pages crawled · 28 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 4% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 2974 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Performance Animal Physiotherapy’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveDiamond Procure Ltd#35 · 46/100 Full indexAll 40 firms ↓ Ranked belowThe Avenue Clinic#37 · 44/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.