Swindon Osteopath — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 31 / 100 · Rank 38 of 40

Digital Visibility Score31/100Rank 38 of 40Critical problem1The site is not served over HTTPSFurthest behind-50Content & trust: 0 against a sector median of 50

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	49	63	−14
Technical	38	75	−37
Local presence	63	89.5	−26.5
Visibility	4	8	−4
AI search presence	0	0	level
Content & trust	0	50	−50

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-14
Technical		-37
Local presence		-26.5
Visibility		-4
AI search presence		0
Content & trust		-50

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
• Worth fixingVery little published contentThe homepage carries 0 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 71, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	#71
chiropractor Swindon	not in top 100
osteopath Swindon	not in top 100
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		49
Technical		38
Local presence		63
Visibility		4
AI search presence		0
Content & trust		0

this firm sector median leader

Swindon Osteopath trails Blunsdon Abbey Physiotherapy by 281 points across 6 pillars, but 51% of that is AI search presence and Content & trust alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	0	about page: no · team page: no · credentials: no · blog or news: no · homepage: 0 words
Visibility	4	ranks for 1 of 12 keywords · average position 71 · local 3-pack: 0
Local presence	63	0 reviews
Technical	38	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: no

Key findings

• Speed & CWV: 49/100, below the sector median of 63.
• Technical: 38/100, below the sector median of 75.
• Local presence: 63/100, below the sector median of 89.5.
• Content & trust: 0/100, below the sector median of 50.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (0 vs 63); Technical (38 vs 75).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Add about/team pages, and refresh stale content.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Swindon Osteopath in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Performance Animal Physiotherapy	#36	44/100	2 places above you
Soulful Reiki Therapy	#40	16/100	2 places below you
Diamond Procure Ltd	#35	46/100	3 places above you
Jane Faulkes Bsc(Chiro) MMCA	#34	48/100	4 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 13382310 · 5.3 years old · active · SIC 96040
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 68 · accessibility 83 · best practices 78 · SEO 73 — biggest losses: `[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.; Document does not have a main landmark.; robots.txt is not valid
Google profile detail	2 photos · claimed · no description · hours listed
Backlinks	42 referring domains · 45 links · rank 0
Site structure	1 pages crawled · 0 internal links per page · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · no lastmod dates · 1 of 1 sampled URLs resolve

Where to get this fixed

Swindon Osteopath’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Content & trust (0/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

↑ Ranked aboveThe Avenue Clinic#37 · 44/100 Full indexAll 40 firms ↓ Ranked belowAmyKateOsteocare#39 · 19/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.