St David’s Game Bird Services — Exeter Vet Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 13 of 21

Digital Visibility Score49/100Rank 13 of 21Problems found2Structured data present, but no LocalBusiness markupFurthest behind-9Local presence: 59 against a sector median of 68

Measured 1 September 2026 via the PYC Exeter Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	65	66	−1
Technical	88	88	level
Local presence	59	68	−9
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	62	58.5	+3.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-1
Technical		0
Local presence		-9
Visibility		0
AI search presence		0
Content & trust		+3.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 11.2 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Exeter	not in top 100
veterinary practice Exeter	not in top 100
best vets Exeter	not in top 100
emergency vet Exeter	not in top 100
cat vet Exeter	not in top 100
dog vet Exeter	not in top 100
24 hour vet Exeter	not in top 100
vet costs Exeter	not in top 100
animal hospital Exeter	not in top 100
vets Heavitree	not in top 100
vets St Leonards	not in top 100
veterinary Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, City Vets in Heavitree, on every pillar.

Speed & CWV		65
Technical		88
Local presence		59
Visibility		0
AI search presence		0
Content & trust		62

this firm sector median leader

St David’s Game Bird Services trails City Vets in Heavitree by 245 points across 6 pillars, but 58% of that is Visibility and AI search presence alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Exeter?
✗	Which veterinary practice in Exeter would you recommend?
✗	Top rated vets in Exeter
✗	My pet is unwell in Exeter - which vet should I call?
✗	Best vets in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	62	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 324 words · last changed: 4095 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	1 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

City Vets in Heavitree leads the index with 87/100. The largest gaps are: Visibility (0 vs 82); AI search presence (0 vs 60); Local presence (59 vs 99).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest St David’s Game Bird Services in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Stringer Equine Veterinary Practice, Exeter	#11	52/100	2 places above you
Exonia Veterinary Emergency Service	#15	48/100	2 places below you
Synergy Farm Health Vets - Lympstone	#10	53/100	3 places above you
St David's Poultry Team Ltd	#16	47/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 53 · accessibility 77 · best practices 52 · SEO 85 — biggest losses: Touch targets do not have sufficient size or spacing.; Minimize main-thread work; Form elements do not have associated labels
Google profile detail	claimed · no description · hours listed
Backlinks	191 referring domains · 1382 links · rank 254
Site structure	1 pages crawled · 84 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 183 sitemap pages not reachable by following links
Sitemap	183 URLs listed · declared in robots.txt · newest entry 152 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

St David’s Game Bird Services’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked abovePhoenix Equine#12 · 51/100 Full indexAll 21 firms ↓ Ranked belowSt Davids Veterinary Clinic - Topsham#14 · 49/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.