Stringer Equine Veterinary Practice, Exeter — Exeter Vet Digital Visibility Score

Digital Visibility Score: 52 / 100 · Rank 11 of 21

Digital Visibility Score52/100Rank 11 of 21 · top 50%Problems found1Very little published content Furthest behind-8.5Content & trust: 50 against a sector median of 58.5

Measured 1 September 2026 via the PYC Exeter Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	66	+1
Technical	100	88	+12
Local presence	68	68	level
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	50	58.5	−8.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		+12
Local presence		0
Visibility		0
AI search presence		0
Content & trust		-8.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingVery little published contentThe homepage carries 161 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Exeter	not in top 100
veterinary practice Exeter	not in top 100
best vets Exeter	not in top 100
emergency vet Exeter	not in top 100
cat vet Exeter	not in top 100
dog vet Exeter	not in top 100
24 hour vet Exeter	not in top 100
vet costs Exeter	not in top 100
animal hospital Exeter	not in top 100
vets Heavitree	not in top 100
vets St Leonards	not in top 100
veterinary Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, City Vets in Heavitree, on every pillar.

Speed & CWV		67
Technical		100
Local presence		68
Visibility		0
AI search presence		0
Content & trust		50

this firm sector median leader

Stringer Equine Veterinary Practice, Exeter trails City Vets in Heavitree by 234 points across 5 pillars, but 61% of that is Visibility and AI search presence alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Exeter?
✗	Which veterinary practice in Exeter would you recommend?
✗	Top rated vets in Exeter
✗	My pet is unwell in Exeter - which vet should I call?
✗	Best vets in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	4.4 / 5
Reviews	9
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	50	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 161 words · last changed: 299 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	68	9 reviews · rated 4.4 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

City Vets in Heavitree leads the index with 87/100. The largest gaps are: Visibility (0 vs 82); AI search presence (0 vs 60); Content & trust (50 vs 100).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Stringer Equine Veterinary Practice, Exeter in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries	#9	53/100	2 places above you
St David’s Game Bird Services	#13	49/100	2 places below you
Molecare Veterinary Services Exeter	#8	55/100	3 places above you
St Davids Veterinary Clinic - Topsham	#14	49/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 70 · accessibility 100 · best practices 74 · SEO 92 — biggest losses: Avoid multiple page redirects; Issues were logged in the `Issues` panel in Chrome Devtools; Reduce unused CSS
Google profile detail	2 photos · claimed · has a description · hours listed · 1 of 9 reviews are one star
Backlinks	75 referring domains · 165 links · rank 139 · 5 broken
Site structure	1 pages crawled · 25 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 323 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Stringer Equine Veterinary Practice, Exeter’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.