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HeartVets @City Vets — Exeter Vet Digital Visibility Score

Digital Visibility Score: 58 / 100 · Rank 6 of 21

Digital Visibility Score58/100Rank 6 of 21 · top 25%Furthest behind-1Local presence: 67 against a sector median of 68

Measured 1 September 2026 via the PYC Exeter Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV9266+26
Technical10088+12
Local presence6768−1
Visibility20+2
AI search presence00level
Content & trust—58.5not measured
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+26
Technical+12
Local presence-1
Visibility+2
AI search presence0
Content & trustnot measured

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 0 of 12 keywords, in the local 3-pack for 1 keyword.
KeywordPosition
vets Exeternot in top 100
veterinary practice Exeternot in top 100
best vets Exeternot in top 100
emergency vet Exeternot in top 100
cat vet Exeternot in top 100
dog vet Exeternot in top 100
24 hour vet Exeternot in top 100
vet costs Exeternot in top 100
animal hospital Exeternot in top 100
vets Heavitreenot in top 100
vets St Leonardsnot in top 100
veterinary Heavitreenot in top 100

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, City Vets in Heavitree, on every pillar.
Speed & CWV92
Technical100
Local presence67
Visibility2
AI search presence0

this firm sector median leader

HeartVets @City Vets trails City Vets in Heavitree by 172 points across 3 pillars, but 81% of that is Visibility and AI search presence alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Section titled “AI search presence”
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best vets in Exeter?
✗Which veterinary practice in Exeter would you recommend?
✗Top rated vets in Exeter
✗My pet is unwell in Exeter - which vet should I call?
✗Best vets in Heavitree, Exeter

Local presence

Section titled “Local presence”
Google Business Profile.
Rating5 / 5
Reviews7
Locations1
Reviews in last 90 days0
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • informative team2
  • caring staff2
  • staff2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Visibility2ranks for 0 of 12 keywords · local 3-pack: 1
Local presence677 reviews · rated 5 · 0 new in 90 days
Technical100HTTPS: yes · page allows indexing: — · robots.txt allows crawling: yes · sitemap: yes · structured data: —

Key findings

Section titled “Key findings”
  • No pillar falls materially below the sector median this quarter.

How this compares to the leader

Section titled “How this compares to the leader”

City Vets in Heavitree leads the index with 87/100. The largest gaps are: Visibility (2 vs 82); AI search presence (0 vs 60); Local presence (67 vs 99).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest HeartVets @City Vets in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Estuary Vets#460/1002 places above you
Molecare Veterinary Services Exeter#855/1002 places below you
Ark Vets-Pinhoe#370/1003 places above you
Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries#953/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 38 · accessibility 100 · best practices 41 · SEO 92 — biggest losses: Does not use HTTPS; Uses deprecated APIs; Minimize main-thread work
Google profile detail13 photos · claimed · no description · hours listed · 0 of 7 reviews are one star
Backlinks105 referring domains · 143 links · rank 146 · 94 broken
Site structureNot crawled — homepage HTTP 500

Where to get this fixed

Section titled “Where to get this fixed”

HeartVets @City Vets’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.