Estuary Vets — Exeter Vet Digital Visibility Score

Digital Visibility Score: 60 / 100 · Rank 4 of 21

Digital Visibility Score60/100Rank 4 of 21 · top 15%One page from the first5Closest: cat vet Exeter at #12 Furthest behind-34Speed & CWV: 32 against a sector median of 66

Measured 1 September 2026 via the PYC Exeter Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	32	66	−34
Technical	100	88	+12
Local presence	87	68	+19
Visibility	46	0	+46
AI search presence	20	0	+20
Content & trust	66	58.5	+7.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-34
Technical		+12
Local presence		+19
Visibility		+46
AI search presence		+20
Content & trust		+7.5

Where this firm ranks

Ranks for 11 of 12 keywords, average position 15.6, in the local 3-pack for 0 keywords.

Keyword	Position
vets Exeter	#9
veterinary practice Exeter	#7
best vets Exeter	#7
emergency vet Exeter	#17
cat vet Exeter	#12
dog vet Exeter	#9
24 hour vet Exeter	#14
vet costs Exeter	#14
animal hospital Exeter	#12
vets Heavitree	#25
vets St Leonards	not in top 100
veterinary Heavitree	#46

The gap to the leader

This firm against the sector median and the index leader, City Vets in Heavitree, on every pillar.

Speed & CWV		32
Technical		100
Local presence		87
Visibility		46
AI search presence		20
Content & trust		66

this firm sector median leader

Estuary Vets trails City Vets in Heavitree by 168 points across 5 pillars, but 51% of that is Speed & CWV and AI search presence alone. It already matches or beats the leader on Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

cat vet Exeter		#12
animal hospital Exeter		#12
24 hour vet Exeter		#14
vet costs Exeter		#14
emergency vet Exeter		#17

5 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Exeter?
✓	Which veterinary practice in Exeter would you recommend?	cited by domain
✗	Top rated vets in Exeter
✗	My pet is unwell in Exeter - which vet should I call?
✗	Best vets in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	38
Locations	1
Reviews in last 90 days	5
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

caring staff8
welcoming team5
friendly team5
independent practice4
thorough staff3
skilled vet3
clear explanations3
fantastic team2
rabbits2
informative staff2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	66	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 365 words · last changed: 491 days ago
Visibility	46	ranks for 11 of 12 keywords · average position 15.6 · local 3-pack: 0
Local presence	87	38 reviews · rated 5 · 5 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 32/100, below the sector median of 66.

How this compares to the leader

City Vets in Heavitree leads the index with 87/100. The largest gaps are: Speed & CWV (32 vs 78); AI search presence (20 vs 60); Visibility (46 vs 82).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Estuary Vets in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Exeter Veterinary Surgery	#2	82/100	2 places above you
HeartVets @City Vets	#6	58/100	2 places below you
City Vets in Heavitree	#1	87/100	3 places above you
Rainbow Bridge Vets	#7	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 38 · accessibility 75 · best practices 81 · SEO 100 — biggest losses: Reduce unused CSS; Network dependency tree; Minify CSS
Google profile detail	26 photos · claimed · has a description · hours listed · 0 of 38 reviews are one star
Backlinks	47 referring domains · 58 links · rank 82 · 51 broken
Site structure	1 pages crawled · 16 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 2 sitemap pages not reachable by following links
Sitemap	2 URLs listed · declared in robots.txt · newest entry 63 days old · 2 of 2 sampled URLs resolve

Where to get this fixed

Estuary Vets’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (46/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.