Measured 1 September 2026 via the PYC Exeter Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
These are specific, checkable faults on the site — not opinions about it.
Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
This firm against the sector median and the index leader, City Vets in Heavitree, on every pillar.
Speed & CWV
83
Technical
88
Local presence
85
Visibility
75
AI search presence
100
Content & trust
42
this firm sector median leader
Exeter Veterinary Surgery trails City Vets in Heavitree by 91 points across 4 pillars, but 79% of that is Content & trust and Local presence alone. It already matches or beats the leader on Speed & CWV, AI search presence.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
City Vets in Heavitree leads the index with 87/100. The largest gaps are: Content & trust (42 vs 100); Local presence (85 vs 99); Technical (88 vs 100).
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 79 · accessibility 96 · best practices 73 · SEO 85 — biggest losses: Browser errors were logged to the console; Document does not have a meta description; Render-blocking requests
Google profile detail
14 photos · claimed · has a description · hours listed · 4 of 87 reviews are one star
Backlinks
73 referring domains · 129 links · rank 122
Site structure
1 pages crawled · 30 internal links per page · reachable in: contact 1 click, team 1 click, services 1 click · 10% of links use a generic anchor · 11 sitemap pages not reachable by following links
Sitemap
12 URLs listed · declared in robots.txt · newest entry 35 days old · 2 of 5 sampled URLs resolve
Exeter Veterinary Surgery’s lowest-scoring pillars among those we publish remediation guidance for:
Content & trust (42/100) and Visibility (75/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing these pillars: content & trust, visibility.