City Vets in Heavitree — Exeter Vet Digital Visibility Score

Digital Visibility Score: 87 / 100 · Rank 1 of 21

Measured 1 September 2026 via the PYC Exeter Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	78	66	+12
Technical	100	88	+12
Local presence	99	68	+31
Visibility	82	0	+82
AI search presence	60	0	+60
Content & trust	100	58.5	+41.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+12
Technical		+12
Local presence		+31
Visibility		+82
AI search presence		+60
Content & trust		+41.5

Where this firm ranks

Ranks for 11 of 12 keywords, average position 1.8, in the local 3-pack for 5 keywords.

Keyword	Position
vets Exeter	#3
veterinary practice Exeter	#2
best vets Exeter	#5
emergency vet Exeter	#1
cat vet Exeter	#1
dog vet Exeter	#1
24 hour vet Exeter	#1
vet costs Exeter	#1
animal hospital Exeter	#3
vets Heavitree	#1
vets St Leonards	not in top 100
veterinary Heavitree	#1

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best vets in Exeter?	cited by domain
✓	Which veterinary practice in Exeter would you recommend?	cited by domain
✗	Top rated vets in Exeter
✗	My pet is unwell in Exeter - which vet should I call?
✓	Best vets in Heavitree, Exeter	cited by domain

Local presence

Google Business Profile.

Rating	4.66 / 5
Reviews	853
Locations	4
Reviews in last 90 days	9
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

caring staff16
kitten care6
friendly team6
quick appointments3
clear explanations3
yearly check up2
calm vet2
appointment booking2
calm atmosphere2
query resolution2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	100	about page: yes · team page: yes · credentials: yes · blog or news: yes · homepage: 907 words · last changed: 0 days ago
Visibility	82	ranks for 11 of 12 keywords · average position 1.8 · local 3-pack: 5
Local presence	99	853 reviews · rated 4.66 · 9 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest City Vets in Heavitree in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Ark Vets-Pinhoe	#3	70/100	2 places below you
Estuary Vets	#4	60/100	3 places below you
Beaumont Veterinary Centre, Exeter	#5	58/100	4 places below you
HeartVets @City Vets	#6	58/100	5 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 42 · accessibility 90 · best practices 70 · SEO 92 — biggest losses: Network dependency tree; Browser errors were logged to the console; `<frame>` or `<iframe>` elements do not have a title
Google profile detail	42 photos · claimed · has a description · hours listed · 9 of 96 reviews are one star
Backlinks	173 referring domains · 923 links · rank 187
Site structure	1 pages crawled · 82 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 1% of links use a generic anchor
Sitemap	declared in robots.txt · newest entry 39 days old

Where to get this fixed

City Vets in Heavitree’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (60/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (82/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.