{
  "index": "exeter-vets",
  "title": "PYC Exeter Vet Digital Visibility Index",
  "town": "Exeter",
  "sector": "vets",
  "sectorLabel": "veterinary practices",
  "keywordsPerIndex": 12,
  "quarter": "Q3-2026",
  "measuredAt": "2026-09-01T05:25:21.085Z",
  "landscape": {
    "measuredKeywords": 12,
    "slotsAvailable": 120,
    "heldBySeed": 45,
    "heldByOthers": 75,
    "seedSharePct": 37.5,
    "distinctDomains": 53,
    "topDomains": [
      {
        "domain": "cityvets.co.uk",
        "inSeed": true,
        "top10Slots": 24,
        "bestPosition": 1
      },
      {
        "domain": "cvsvets.com",
        "inSeed": false,
        "top10Slots": 10,
        "bestPosition": 1
      },
      {
        "domain": "ivc.co.uk",
        "inSeed": false,
        "top10Slots": 9,
        "bestPosition": 2
      },
      {
        "domain": "arkvets-exeter.co.uk",
        "inSeed": true,
        "top10Slots": 9,
        "bestPosition": 2
      },
      {
        "domain": "exetervets.co.uk",
        "inSeed": true,
        "top10Slots": 8,
        "bestPosition": 1
      },
      {
        "domain": "rcvs.org.uk",
        "inSeed": false,
        "top10Slots": 8,
        "bestPosition": 4
      },
      {
        "domain": "vets4pets.com",
        "inSeed": false,
        "top10Slots": 6,
        "bestPosition": 2
      },
      {
        "domain": "facebook.com",
        "inSeed": false,
        "top10Slots": 5,
        "bestPosition": 5
      },
      {
        "domain": "medivetgroup.com",
        "inSeed": false,
        "top10Slots": 4,
        "bestPosition": 5
      },
      {
        "domain": "estuary.vet",
        "inSeed": true,
        "top10Slots": 4,
        "bestPosition": 7
      }
    ]
  },
  "methodology": "https://hub.pyc.agency/indices/methodology/",
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "terms": "https://hub.pyc.agency/indices/licence/"
  },
  "attribution": "Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/",
  "citation": "Phil Yarrow (PYC) — Local Digital Visibility Index: Exeter Vet, Q3-2026. https://hub.pyc.agency/indices/exeter-vets/",
  "attributionNote": "Reuse of ANY data from this index — a single figure, one dataset, several, or all of them — requires the `attribution` credit above, reproduced and linked. `citation` is the fuller form for quoting this particular dataset. Reuse is permitted commercially and in AI-generated answers on that condition.",
  "weights": {
    "speed": 20,
    "technical": 20,
    "local": 20,
    "visibility": 15,
    "ai": 15,
    "content": 10
  },
  "pillarCoverage": {
    "speed": {
      "scored": 20,
      "total": 21,
      "live": true
    },
    "technical": {
      "scored": 21,
      "total": 21,
      "live": true
    },
    "local": {
      "scored": 21,
      "total": 21,
      "live": true
    },
    "visibility": {
      "scored": 21,
      "total": 21,
      "live": true
    },
    "ai": {
      "scored": 21,
      "total": 21,
      "live": true
    },
    "content": {
      "scored": 18,
      "total": 21,
      "live": true
    }
  },
  "overallMedian": 52,
  "contextNote": "The `context` block on each business is recorded alongside the measurement and carries NO weight in the Digital Visibility Score. See https://hub.pyc.agency/indices/methodology/.",
  "effectiveWeightsNote": "Weights are renormalised per business around its measured pillars. See each business's effectiveWeights; there is no index-level set.",
  "sectorMedians": {
    "speed": 66,
    "technical": 88,
    "local": 68,
    "visibility": 0,
    "ai": 0,
    "content": 58.5
  },
  "businesses": [
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      "url": "http://cityvets.co.uk/heavitree-branch/",
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        "technical": 100,
        "local": 99,
        "visibility": 82,
        "ai": 60,
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      "includedPillars": [
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      "excludedPillars": [],
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        "visibility": 15,
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      },
      "contentChecks": {
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        "wordCount": 907,
        "contentFreshnessDays": 0
      },
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        "matchedBy": "domain"
      },
      "context": {
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            {
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            },
            {
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              "title": "`<frame>` or `<iframe>` elements do not have a title",
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            },
            {
              "id": "bootup-time",
              "title": "Reduce JavaScript execution time",
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            },
            {
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              "title": "Improve image delivery",
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            },
            {
              "id": "link-text",
              "title": "Links do not have descriptive text",
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            },
            {
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          },
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          ],
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            {
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            {
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    },
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