The Chicken Vet — Exeter Vet Digital Visibility Score

Digital Visibility Score: 43 / 100 · Rank 20 of 21

Digital Visibility Score43/100Rank 20 of 21Problems found1No structured data on the homepageFurthest behind-13Speed & CWV: 53 against a sector median of 66

Measured 1 September 2026 via the PYC Exeter Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	53	66	−13
Technical	75	88	−13
Local presence	57	68	−11
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	55	58.5	−3.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-13
Technical		-13
Local presence		-11
Visibility		0
AI search presence		0
Content & trust		-3.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Exeter	not in top 100
veterinary practice Exeter	not in top 100
best vets Exeter	not in top 100
emergency vet Exeter	not in top 100
cat vet Exeter	not in top 100
dog vet Exeter	not in top 100
24 hour vet Exeter	not in top 100
vet costs Exeter	not in top 100
animal hospital Exeter	not in top 100
vets Heavitree	not in top 100
vets St Leonards	not in top 100
veterinary Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, City Vets in Heavitree, on every pillar.

Speed & CWV		53
Technical		75
Local presence		57
Visibility		0
AI search presence		0
Content & trust		55

this firm sector median leader

The Chicken Vet trails City Vets in Heavitree by 279 points across 6 pillars, but 51% of that is Visibility and AI search presence alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Exeter?
✗	Which veterinary practice in Exeter would you recommend?
✗	Top rated vets in Exeter
✗	My pet is unwell in Exeter - which vet should I call?
✗	Best vets in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	3.6 / 5
Reviews	7
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	55	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 430 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	57	7 reviews · rated 3.6 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Speed & CWV: 53/100, below the sector median of 66.
• Technical: 75/100, below the sector median of 88.
• Local presence: 57/100, below the sector median of 68.

How this compares to the leader

City Vets in Heavitree leads the index with 87/100. The largest gaps are: Visibility (0 vs 82); AI search presence (0 vs 60); Content & trust (55 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest The Chicken Vet in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Tor Equine Vets	#18	47/100	2 places above you
TopVet	#17	47/100	3 places above you
St David's Poultry Team Ltd	#16	47/100	4 places above you
Exonia Veterinary Emergency Service	#15	48/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 29 · accessibility 72 · best practices 78 · SEO 83 — biggest losses: Elements with `role="none"` or `role="presentation"` have conflicts; Minify JavaScript; Font display
Google profile detail	claimed · no description · no hours listed · 2 of 7 reviews are one star
Backlinks	312 referring domains · 3177 links · rank 271 · 30 broken
Site structure	1 pages crawled · 88 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 2% of links use a generic anchor · 100 sitemap pages not reachable by following links
Sitemap	101 URLs listed · not declared in robots.txt · newest entry 11 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

The Chicken Vet’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveApplied Bacterial Control Ltd#19 · 46/100 Full indexAll 21 firms ↓ Ranked belowSouth West Equine Referral Practice#21 · 20/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.