TopVet — Exeter Vet Digital Visibility Score

Digital Visibility Score: 47 / 100 · Rank 17 of 21

Digital Visibility Score47/100Rank 17 of 21Problems found1Very little published contentOne page from the first1Closest: vets Heavitree at #15Furthest behind-53.5Content & trust: 5 against a sector median of 58.5

Measured 1 September 2026 via the PYC Exeter Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	71	66	+5
Technical	100	88	+12
Local presence	45	68	−23
Visibility	25	0	+25
AI search presence	0	0	level
Content & trust	5	58.5	−53.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+5
Technical		+12
Local presence		-23
Visibility		+25
AI search presence		0
Content & trust		-53.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingVery little published contentThe homepage carries 142 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 6 of 12 keywords, average position 45.2, in the local 3-pack for 0 keywords.

Keyword	Position
vets Exeter	#46
veterinary practice Exeter	#57
best vets Exeter	not in top 100
emergency vet Exeter	not in top 100
cat vet Exeter	#44
dog vet Exeter	not in top 100
24 hour vet Exeter	not in top 100
vet costs Exeter	not in top 100
animal hospital Exeter	not in top 100
vets Heavitree	#15
vets St Leonards	#79
veterinary Heavitree	#30

The gap to the leader

This firm against the sector median and the index leader, City Vets in Heavitree, on every pillar.

Speed & CWV		71
Technical		100
Local presence		45
Visibility		25
AI search presence		0
Content & trust		5

this firm sector median leader

TopVet trails City Vets in Heavitree by 273 points across 5 pillars, but 57% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

vets Heavitree

#15

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Exeter?
✗	Which veterinary practice in Exeter would you recommend?
✗	Top rated vets in Exeter
✗	My pet is unwell in Exeter - which vet should I call?
✗	Best vets in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	1 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	15.4s	one throttled load on a datacentre machine
Field (real users)	2.2s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 6.9× the real-user figure. Both agree the site is performing acceptably for real visitors.

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	5	about page: no · team page: no · credentials: no · blog or news: no · homepage: 142 words
Visibility	25	ranks for 6 of 12 keywords · average position 45.2 · local 3-pack: 0
Local presence	45	1 reviews · rated 1 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: — · robots.txt allows crawling: yes · sitemap: yes · structured data: —

Key findings

• Local presence: 45/100, below the sector median of 68.
• Content & trust: 5/100, below the sector median of 58.5.

How this compares to the leader

City Vets in Heavitree leads the index with 87/100. The largest gaps are: Content & trust (5 vs 100); AI search presence (0 vs 60); Visibility (25 vs 82).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Add about/team pages, and refresh stale content.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest TopVet in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Exonia Veterinary Emergency Service	#15	48/100	2 places above you
Applied Bacterial Control Ltd	#19	46/100	2 places below you
St Davids Veterinary Clinic - Topsham	#14	49/100	3 places above you
The Chicken Vet	#20	43/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 2234ms · INP 86ms · CLS 0.01 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 57 · accessibility 79 · best practices 88 · SEO 100 — biggest losses: Document does not have a main landmark.; LCP request discovery; Buttons do not have an accessible name
Google profile detail	1 photo · claimed · no description · hours listed
Backlinks	993 referring domains · 200805 links · rank 228 · 36 broken
Site structure	25 pages crawled · 80 internal links per page · reachable in: contact 1 click, team 2 clicks, services 2 clicks · 0% of links use a generic anchor
Sitemap	35611 URLs listed · not declared in robots.txt · no lastmod dates · 4 of 5 sampled URLs resolve

Where to get this fixed

TopVet’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Content & trust (5/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

↑ Ranked aboveSt David's Poultry Team Ltd#16 · 47/100 Full indexAll 21 firms ↓ Ranked belowTor Equine Vets#18 · 47/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.