Cloud 9 Vets — Swindon Vet Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 12 of 17

Digital Visibility Score49/100Rank 12 of 17Problems found1The site has not changed in a long timeFurthest behind-34Visibility: 4 against a sector median of 38

Measured 1 September 2026 via the PYC Swindon Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	59	not measured
Technical	100	88	+12
Local presence	67	78	−11
Visibility	4	38	−34
AI search presence	0	20	−20
Content & trust	53	62	−9

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		+12
Local presence		-11
Visibility		-34
AI search presence		-20
Content & trust		-9

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.8 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 33, in the local 3-pack for 0 keywords.

Keyword	Position
vets Swindon	not in top 100
veterinary practice Swindon	not in top 100
best vets Swindon	not in top 100
emergency vet Swindon	not in top 100
cat vet Swindon	not in top 100
dog vet Swindon	not in top 100
24 hour vet Swindon	not in top 100
vet costs Swindon	#33
animal hospital Swindon	not in top 100
vets Old Town	not in top 100
vets Wroughton	not in top 100
veterinary Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Drove Vets Stratton | Swindon, on every pillar.

Technical		100
Local presence		67
Visibility		4
AI search presence		0

this firm sector median leader

Cloud 9 Vets trails Drove Vets Stratton | Swindon by 213 points across 3 pillars, but 86% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Swindon?
✗	Which veterinary practice in Swindon would you recommend?
✗	Top rated vets in Swindon
✗	My pet is unwell in Swindon - which vet should I call?
✗	Best vets in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	7
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	16.6s	one throttled load on a datacentre machine
Field (real users)	1.9s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 8.6× the real-user figure. The lab test rates this site poorly, but real visitors are not experiencing it that way — Core Web Vitals pass on field data. Treat a low lab score here as a lead to investigate, not a fault to pay to fix.

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 897 words · last changed: 1028 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 33 · local 3-pack: 0
Local presence	67	7 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Local presence: 67/100, below the sector median of 78.
• Visibility: 4/100, below the sector median of 38.
• AI search presence: 0/100, below the sector median of 20.

How this compares to the leader

Drove Vets Stratton | Swindon leads the index with 93/100. The largest gaps are: AI search presence (0 vs 100); Visibility (4 vs 87); Local presence (67 vs 97).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Cloud 9 Vets in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The George Veterinary Group - Royal Wootton Bassett	#10	54/100	2 places above you
Animal Physiotherapy Ltd	#14	47/100	2 places below you
Archway Veterinary Surgery	#9	58/100	3 places above you
Shaw Veterinary Centre	#15	46/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1931ms · INP 78ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 45 · accessibility 89 · best practices 96 · SEO 100 — biggest losses: Use efficient cache lifetimes; Largest Contentful Paint; Network dependency tree
Google profile detail	5 photos · claimed · has a description · hours listed · 0 of 7 reviews are one star
Backlinks	1237 referring domains · 6100 links · rank 242 · 9 broken
Site structure	25 pages crawled · 45.8 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 10% of links use a generic anchor
Sitemap	165 URLs listed · declared in robots.txt · newest entry 15 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Cloud 9 Vets’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveDrove Farm Vets#11 · 50/100 Full indexAll 17 firms ↓ Ranked belowWoozelbears Hydrotherapy and Grooming#13 · 48/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.