Woozelbears Hydrotherapy and Grooming — Swindon Vet Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 13 of 17

Digital Visibility Score48/100Rank 13 of 17 Problems found2Very little published content Furthest behind-38Visibility: 0 against a sector median of 38

Measured 1 September 2026 via the PYC Swindon Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	33	59	−26
Technical	100	88	+12
Local presence	74	78	−4
Visibility	0	38	−38
AI search presence	0	20	−20
Content & trust	62	62	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-26
Technical		+12
Local presence		-4
Visibility		-38
AI search presence		-20
Content & trust		0

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingVery little published contentThe homepage carries 300 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 6.9 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Swindon	not in top 100
veterinary practice Swindon	not in top 100
best vets Swindon	not in top 100
emergency vet Swindon	not in top 100
cat vet Swindon	not in top 100
dog vet Swindon	not in top 100
24 hour vet Swindon	not in top 100
vet costs Swindon	not in top 100
animal hospital Swindon	not in top 100
vets Old Town	not in top 100
vets Wroughton	not in top 100
veterinary Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Drove Vets Stratton | Swindon, on every pillar.

Speed & CWV		33
Technical		100
Local presence		74
Visibility		0
AI search presence		0

this firm sector median leader

Woozelbears Hydrotherapy and Grooming trails Drove Vets Stratton | Swindon by 259 points across 4 pillars, but 72% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Swindon?
✗	Which veterinary practice in Swindon would you recommend?
✗	Top rated vets in Swindon
✗	My pet is unwell in Swindon - which vet should I call?
✗	Best vets in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	24
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

staff4
hydrotherapy2
frightened dog2
terrier2
arthritis2
labrador2
groomer2
caring2
recommendation2
job2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	62	about page: yes · team page: yes · credentials: yes · blog or news: no · homepage: 300 words · last changed: 2532 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	74	24 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 33/100, below the sector median of 59.
Visibility: 0/100, below the sector median of 38.
AI search presence: 0/100, below the sector median of 20.

How this compares to the leader

Drove Vets Stratton | Swindon leads the index with 93/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 87); Speed & CWV (33 vs 82).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Woozelbears Hydrotherapy and Grooming in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Drove Farm Vets	#11	50/100	2 places above you
Shaw Veterinary Centre	#15	46/100	2 places below you
The George Veterinary Group - Royal Wootton Bassett	#10	54/100	3 places above you
Jollyes Pet Clinic - Swindon	#16	44/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 40 · accessibility 63 · best practices 81 · SEO 100 — biggest losses: Render-blocking requests; LCP breakdown; Touch targets do not have sufficient size or spacing.
Google profile detail	55 photos · claimed · has a description · hours listed · 0 of 24 reviews are one star
Backlinks	209 referring domains · 575 links · rank 190
Site structure	1 pages crawled · 60 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 517 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Woozelbears Hydrotherapy and Grooming’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.