Eastcott Veterinary Referrals — Swindon Vet Digital Visibility Score

Digital Visibility Score: 63 / 100 · Rank 8 of 17

Digital Visibility Score63/100Rank 8 of 17 · top 44%Problems found2Structured data present, but no LocalBusiness markupOne page from the first1Closest: best vets Swindon at #11Furthest behind-20AI search presence: 0 against a sector median of 20

Measured 1 September 2026 via the PYC Swindon Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	72	59	+13
Technical	88	88	level
Local presence	76	78	−2
Visibility	48	38	+10
AI search presence	0	20	−20
Content & trust	83	62	+21

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+13
Technical		0
Local presence		-2
Visibility		+10
AI search presence		-20
Content & trust		+21

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.3 years ago.

Where this firm ranks

Ranks for 7 of 12 keywords, average position 5.9, in the local 3-pack for 2 keywords.

Keyword	Position
vets Swindon	#7
veterinary practice Swindon	#4
best vets Swindon	#11
emergency vet Swindon	#5
cat vet Swindon	not in top 100
dog vet Swindon	#7
24 hour vet Swindon	#4
vet costs Swindon	not in top 100
animal hospital Swindon	#3
vets Old Town	not in top 100
vets Wroughton	not in top 100
veterinary Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Drove Vets Stratton | Swindon, on every pillar.

Speed & CWV		72
Technical		88
Local presence		76
Visibility		48
AI search presence		0

this firm sector median leader

Eastcott Veterinary Referrals trails Drove Vets Stratton | Swindon by 182 points across 5 pillars, but 76% of that is AI search presence and Visibility alone.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

best vets Swindon

#11

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Swindon?
✗	Which veterinary practice in Swindon would you recommend?
✗	Top rated vets in Swindon
✗	My pet is unwell in Swindon - which vet should I call?
✗	Best vets in Old Town, Swindon

Local presence

Google Business Profile.

Rating	4.3 / 5
Reviews	34
Locations	1
Reviews in last 90 days	2
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• dentistry team5
• surgery4
• compassion4
• specialist dental care3
• staff care3
• insurance3
• autoimmune reaction diagnosis2
• steroid treatment2
• clear explanations2
• reassurance2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	83	about page: yes · team page: yes · credentials: yes · blog or news: yes · homepage: 714 words · last changed: 1205 days ago
Visibility	48	ranks for 7 of 12 keywords · average position 5.9 · local 3-pack: 2
Local presence	76	34 reviews · rated 4.3 · 2 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• AI search presence: 0/100, below the sector median of 20.

How this compares to the leader

Drove Vets Stratton | Swindon leads the index with 93/100. The largest gaps are: AI search presence (0 vs 100); Visibility (48 vs 87); Local presence (76 vs 97).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Eastcott Veterinary Referrals in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Vet's Klinic Swindon	#6	71/100	2 places above you
The George Veterinary Group - Royal Wootton Bassett	#10	54/100	2 places below you
Purton Vets	#5	71/100	3 places above you
Drove Farm Vets	#11	50/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 45 · accessibility 86 · best practices 56 · SEO 92 — biggest losses: Legacy JavaScript; Background and foreground colors do not have a sufficient contrast ratio.; Links do not have descriptive text
Google profile detail	10 photos · claimed · has a description · hours listed · 5 of 34 reviews are one star
Backlinks	212 referring domains · 1858 links · rank 236 · 11 broken
Site structure	1 pages crawled · 118 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 3% of links use a generic anchor · 287 sitemap pages not reachable by following links
Sitemap	287 URLs listed · declared in robots.txt · newest entry 92 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Eastcott Veterinary Referrals’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (48/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveThe Bridge Veterinary Clinic, Highworth#7 · 67/100 Full indexAll 17 firms ↓ Ranked belowArchway Veterinary Surgery#9 · 58/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.