Measured 1 September 2026 via the PYC Swindon Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
These are specific, checkable faults on the site — not opinions about it.
Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.5 years ago.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Drove Vets Stratton | Swindon leads the index with 93/100. The largest gaps are: Speed & CWV (46 vs 82); Visibility (63 vs 87); AI search presence (80 vs 100).
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 13 · accessibility 82 · best practices 74 · SEO 92 — biggest losses: Links do not have a discernible name; LCP request discovery; Avoid large layout shifts
Google profile detail
72 photos · claimed · has a description · hours listed · 54 of 713 reviews are one star
1 pages crawled · 45 internal links per page · reachable in: about 1 click · 2% of links use a generic anchor · 36 sitemap pages not reachable by following links
Sitemap
36 URLs listed · declared in robots.txt · newest entry 160 days old · 5 of 5 sampled URLs resolve
Vet’s Klinic Swindon’s lowest-scoring pillars among those we publish remediation guidance for:
Content & trust (53/100) and Visibility (63/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing these pillars: content & trust, visibility.