Thameswood Veterinary Clinics — Swindon Vet Digital Visibility Score

Digital Visibility Score: 75 / 100 · Rank 3 of 17

Digital Visibility Score75/100Rank 3 of 17 · top 12%One page from the first2Closest: 24 hour vet Swindon at #12 Furthest behind-9Content & trust: 53 against a sector median of 62

Measured 1 September 2026 via the PYC Swindon Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	57	59	−2
Technical	100	88	+12
Local presence	78	78	level
Visibility	53	38	+15
AI search presence	100	20	+80
Content & trust	53	62	−9

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-2
Technical		+12
Local presence		0
Visibility		+15
AI search presence		+80
Content & trust		-9

Where this firm ranks

Ranks for 10 of 12 keywords, average position 7.3, in the local 3-pack for 0 keywords.

Keyword	Position
vets Swindon	#3
veterinary practice Swindon	#10
best vets Swindon	#9
emergency vet Swindon	#4
cat vet Swindon	#1
dog vet Swindon	#6
24 hour vet Swindon	#12
vet costs Swindon	#5
animal hospital Swindon	#6
vets Old Town	not in top 100
vets Wroughton	#17
veterinary Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Drove Vets Stratton | Swindon, on every pillar.

Speed & CWV		57
Technical		100
Local presence		78
Visibility		53
AI search presence		100

this firm sector median leader

Thameswood Veterinary Clinics trails Drove Vets Stratton | Swindon by 78 points across 3 pillars, but 76% of that is Visibility and Speed & CWV alone. It already matches or beats the leader on Technical, AI search presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

24 hour vet Swindon		#12
vets Wroughton		#17

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 5 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best vets in Swindon?	cited by domain
✓	Which veterinary practice in Swindon would you recommend?	cited by domain
✓	Top rated vets in Swindon	cited by domain
✓	My pet is unwell in Swindon - which vet should I call?	cited by domain
✓	Best vets in Old Town, Swindon	cited by domain

Local presence

Google Business Profile.

Rating	4.43 / 5
Reviews	343
Locations	3
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly staff16
vets6
supportive staff3
dog care3
rescue cat care2
costs2
money2
care2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 650 words · last changed: 677 days ago
Visibility	53	ranks for 10 of 12 keywords · average position 7.3 · local 3-pack: 0
Local presence	78	343 reviews · rated 4.43 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Drove Vets Stratton | Swindon leads the index with 93/100. The largest gaps are: Visibility (53 vs 87); Speed & CWV (57 vs 82); Local presence (78 vs 97).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Thameswood Veterinary Clinics in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Drove Vets Stratton \| Swindon	#1	93/100	2 places above you
Purton Vets	#5	71/100	2 places below you
Vet's Klinic Swindon	#6	71/100	3 places below you
The Bridge Veterinary Clinic, Highworth	#7	67/100	4 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 04722569 · 23.4 years old · active · SIC 75000
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 50 · accessibility 83 · best practices 77 · SEO 100 — biggest losses: Reduce unused JavaScript; Links rely on color to be distinguishable.; Uses deprecated APIs
Google profile detail	7 photos · claimed · has a description · hours listed · 6 of 92 reviews are one star
Backlinks	219 referring domains · 1157 links · rank 194
Site structure	1 pages crawled · 76 internal links per page · reachable in: about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 2 sitemap pages not reachable by following links
Sitemap	2 URLs listed · not declared in robots.txt · newest entry 4 days old · 2 of 2 sampled URLs resolve

Where to get this fixed

Thameswood Veterinary Clinics’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (53/100) and Content & trust (53/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.