Eastcott Vets - Clive Parade Clinic | Swindon — Swindon Vet Digital Visibility Score
Digital Visibility Score: 87 / 100 · Rank 2 of 17
Measured 1 September 2026 via the PYC Swindon Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
This firm against the sector median and the index leader, Drove Vets Stratton | Swindon, on every pillar.
Speed & CWV
71
Technical
100
Local presence
82
Visibility
90
AI search presence
100
this firm sector median leader
The whole deficit to Drove Vets Stratton | Swindon is Local presence and Speed & CWV — 26 points. It already matches or beats the leader on Technical, Visibility, AI search presence.
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)
11.5s
one throttled load on a datacentre machine
Field (real users)
1.1s
75th percentile of actual Chrome visitors over 28 days
The lab figure is 10.1× the real-user figure. The lab test rates this site poorly, but real visitors are not experiencing it that way — Core Web Vitals pass on field data. Treat a low lab score here as a lead to investigate, not a fault to pay to fix.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Performance 42 · accessibility 87 · best practices 88 · SEO 92 — biggest losses: Minimize main-thread work; Links do not have a discernible name; Issues were logged in the `Issues` panel in Chrome Devtools
Google profile detail
25 photos · claimed · has a description · hours listed · 5 of 213 reviews are one star
Backlinks
192 referring domains · 577 links · rank 186
Site structure
25 pages crawled · 106.8 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 1% of links use a generic anchor
Eastcott Vets - Clive Parade Clinic | Swindon’s lowest-scoring pillars among those we publish remediation guidance for:
Local presence (82/100) — read local case studies on what moving these signals did for comparable service businesses. Background on analysing this pillar: local presence.
Content & trust (83/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.