Drove Vets Stratton | Swindon — Swindon Vet Digital Visibility Score

Digital Visibility Score: 93 / 100 · Rank 1 of 17

Measured 1 September 2026 via the PYC Swindon Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	82	59	+23
Technical	100	88	+12
Local presence	97	78	+19
Visibility	87	38	+49
AI search presence	100	20	+80
Content & trust	—	62	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+23
Technical		+12
Local presence		+19
Visibility		+49
AI search presence		+80
Content & trust		not measured

Where this firm ranks

Ranks for 12 of 12 keywords, average position 2.1, in the local 3-pack for 6 keywords.

Keyword	Position
vets Swindon	#1
veterinary practice Swindon	#2
best vets Swindon	#1
emergency vet Swindon	#2
cat vet Swindon	#5
dog vet Swindon	#4
24 hour vet Swindon	#1
vet costs Swindon	#2
animal hospital Swindon	#2
vets Old Town	#2
vets Wroughton	#1
veterinary Old Town	#2

AI search presence

Named in 5 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best vets in Swindon?	cited by domain
✓	Which veterinary practice in Swindon would you recommend?	cited by domain
✓	Top rated vets in Swindon	cited by domain
✓	My pet is unwell in Swindon - which vet should I call?	cited by domain
✓	Best vets in Old Town, Swindon	cited by domain

Local presence

Google Business Profile.

Rating	4.7 / 5
Reviews	1247
Locations	5
Reviews in last 90 days	12
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	2.7s	one throttled load on a datacentre machine
Field (real users)	10.7s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 0.3× the real-user figure. The lab test looks acceptable while real visitors are failing Core Web Vitals. This is the more serious direction of disagreement: the problem is real and a one-off lab run is missing it. The metric failing for real users is loading (LCP).

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

caring staff6
kind staff4
atmosphere4
receptionist3
same day appointment2
emergency vet2
honest pricing2
efficient care2
quick appointments2
medication2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	87	ranks for 12 of 12 keywords · average position 2.1 · local 3-pack: 6
Local presence	97	1247 reviews · rated 4.7 · 12 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: — · robots.txt allows crawling: yes · sitemap: yes · structured data: —

Key findings

No pillar falls materially below the sector median this quarter.

Top fixes (ranked by impact)

Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest Drove Vets Stratton | Swindon in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Thameswood Veterinary Clinics	#3	75/100	2 places below you
Lawn Vets Swindon	#4	72/100	3 places below you
Purton Vets	#5	71/100	4 places below you
Vet's Klinic Swindon	#6	71/100	5 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 10659ms · INP 102ms · CLS 0.01 · does not pass Core Web Vitals
Lighthouse (lab, mobile)	Performance 87 · accessibility 90 · best practices 96 · SEO 42 — biggest losses: Page has unsuccessful HTTP status code; Touch targets do not have sufficient size or spacing.; LCP request discovery
Google profile detail	18 photos · claimed · has a description · hours listed · 4 of 87 reviews are one star
Backlinks	265 referring domains · 1160 links · rank 215 · 22 broken
Site structure	Not crawled — homepage HTTP 404

Where to get this fixed

Drove Vets Stratton | Swindon’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (87/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
Local presence (97/100) — read local case studies on what moving these signals did for comparable service businesses. Background on analysing this pillar: local presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.