Measured 1 September 2026 via the PYC Swindon Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
These are specific, checkable faults on the site — not opinions about it.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
This firm against the sector median and the index leader, Drove Vets Stratton | Swindon, on every pillar.
Speed & CWV
58
Technical
75
Local presence
80
Visibility
46
AI search presence
100
this firm sector median leader
Lawn Vets Swindon trails Drove Vets Stratton | Swindon by 107 points across 4 pillars, but 62% of that is Visibility and Technical alone. It already matches or beats the leader on AI search presence.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 63 · accessibility 85 · best practices 59 · SEO 100 — biggest losses: `<frame>` or `<iframe>` elements do not have a title; LCP request discovery; Browser errors were logged to the console
Google profile detail
36 photos · claimed · no description · hours listed · 3 of 125 reviews are one star
6 pages crawled · 37.8 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap
2 URLs listed · declared in robots.txt · newest entry 141 days old · 2 of 2 sampled URLs resolve
Lawn Vets Swindon’s lowest-scoring pillars among those we publish remediation guidance for:
Visibility (46/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
Technical (75/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.