Chiropractic Wellness Centre — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 44 of 68

Digital Visibility Score48/100Rank 44 of 68 Critical problem1The site is not served over HTTPS Furthest behind-13Technical: 75 against a sector median of 88

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	60	64	−4
Technical	75	88	−13
Local presence	79	75	+4
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	49	46	+3

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-4
Technical		-13
Local presence		+4
Visibility		-4
AI search presence		0
Content & trust		+3

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 11.5 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		60
Technical		75
Local presence		79
Visibility		0
AI search presence		0
Content & trust		49

this firm sector median leader

Chiropractic Wellness Centre trails Cotswold Physiotherapy Centre LLP by 179 points across 5 pillars, but 74% of that is AI search presence and Visibility alone. It already matches or beats the leader on Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	89
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

lower back pain27
friendly team11
sciatica treatment8
reception staff8
painkillers6
improved posture3
leg pain3
hip pain3
scoliosis2
listening to concerns2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	49	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 645 words · last changed: 4193 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	79	89 reviews · rated 4.9 · 0 new in 90 days
Technical	75	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Technical: 75/100, below the sector median of 88.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 52); Technical (75 vs 100).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Chiropractic Wellness Centre in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Bishops Cleeve Osteopaths	#42	49/100	2 places above you
Just Chest Physio	#46	48/100	2 places below you
Tivoli Chiropractic Clinic - Chiropractor & Physiotherapist Cheltenham	#41	50/100	3 places above you
Bowen Therapy & Yoga in the Cotswolds	#47	47/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 61 · accessibility 60 · best practices 74 · SEO 92 — biggest losses: Render-blocking requests; Links do not have a discernible name; Touch targets do not have sufficient size or spacing.
Google profile detail	6 photos · claimed · has a description · hours listed · 0 of 89 reviews are one star
Backlinks	55 referring domains · 130 links · rank 94
Site structure	25 pages crawled · 49.7 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 0% of links use a generic anchor
Sitemap	27 URLs listed · declared in robots.txt · newest entry 3428 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Chiropractic Wellness Centre’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.