Just Chest Physio — Cheltenham Physiotherapy Digital Visibility Score
Digital Visibility Score: 48 / 100 · Rank 46 of 68
Digital Visibility Score48/100Rank 46 of 68Problems found3No structured data on the homepageFurthest behind-31Local presence: 44 against a sector median of 75
Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 88 | 64 | +24 |
| Technical | 63 | 88 | −25 |
| Local presence | 44 | 75 | −31 |
| Visibility | 17 | 4 | +13 |
| AI search presence | 0 | 0 | level |
| Content & trust | 62 | 46 | +16 |
| Speed & CWV | +24 | |
|---|---|---|
| Technical | -25 | |
| Local presence | -31 | |
| Visibility | +13 | |
| AI search presence | 0 | |
| Content & trust | +16 |
Problems found
Section titled “Problems found”- Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
- Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
- Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.2 years ago.
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| physiotherapy Cheltenham | #25 |
| physio Cheltenham | #22 |
| best physiotherapist Cheltenham | #43 |
| sports injury clinic Cheltenham | not in top 100 |
| back pain treatment Cheltenham | not in top 100 |
| chiropractor Cheltenham | not in top 100 |
| osteopath Cheltenham | not in top 100 |
| private physio Cheltenham | #23 |
| rehabilitation clinic Cheltenham | not in top 100 |
| physiotherapy Montpellier | not in top 100 |
| physiotherapy Charlton Kings | not in top 100 |
| physio Montpellier | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 88 | |
|---|---|---|
| Technical | 63 | |
| Local presence | 44 | |
| Visibility | 17 | |
| AI search presence | 0 | |
| Content & trust | 62 |
this firm sector median leader
Just Chest Physio trails Cotswold Physiotherapy Centre LLP by 195 points across 5 pillars, but 60% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best physiotherapists in Cheltenham? | |
| ✗ | Which physio clinic in Cheltenham would you recommend for a sports injury? | |
| ✗ | Top rated physiotherapy in Cheltenham | |
| ✗ | I have back pain and live in Cheltenham - who should I see? | |
| ✗ | Best physiotherapy in Montpellier, Cheltenham |
Why this score
Section titled “Why this score”| Pillar | Score | Made up of |
|---|---|---|
| Content & trust | 62 | about page: yes · team page: no · credentials: yes · blog or news: yes · homepage: 234 words · last changed: 1176 days ago |
| Visibility | 17 | ranks for 4 of 12 keywords · average position 28.3 · local 3-pack: 0 |
| Local presence | 44 | 0 reviews · 0 new in 90 days |
| Technical | 63 | HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no |
Key findings
Section titled “Key findings”- Technical: 63/100, below the sector median of 88.
- Local presence: 44/100, below the sector median of 75.
How this compares to the leader
Section titled “How this compares to the leader”Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Technical (63 vs 100); Local presence (44 vs 79).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Restart Google review generation and complete the Business Profile to close the local-pack gap.
Firms ranked near this one
Section titled “Firms ranked near this one”| Firm | Rank | Score | Why it is here |
|---|---|---|---|
| Chiropractic Wellness Centre | #44 | 48/100 | 2 places above you |
| Holly Derrick Sports Massage | #48 | 47/100 | 2 places below you |
| Cotswold Equine Physio | #43 | 49/100 | 3 places above you |
| Cheltenham Headache Clinic | #49 | 46/100 | 3 places below you |
Context (not scored)
Section titled “Context (not scored)”| Companies House | No confident match on the registered name |
|---|---|
| Real-user speed (CrUX) | Too little traffic to appear in Chrome’s public dataset |
| Lighthouse (lab, mobile) | Performance 92 · accessibility 70 · best practices 59 · SEO 83 — biggest losses: Links do not have a discernible name; Document does not have a main landmark.; Use efficient cache lifetimes |
| Google profile detail | 1 photo · unclaimed · no description · no hours listed |
| Backlinks | 44 referring domains · 46 links · rank 0 |
| Site structure | 1 pages crawled · 21 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 14% of links use a generic anchor · 9 sitemap pages not reachable by following links |
| Sitemap | 10 URLs listed · declared in robots.txt · newest entry 2406 days old · 5 of 5 sampled URLs resolve |
Where to get this fixed
Section titled “Where to get this fixed”Just Chest Physio’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Visibility (17/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.