The Cotswold Chiropractor — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 50 / 100 · Rank 39 of 68

Digital Visibility Score50/100Rank 39 of 68Critical problem1Search engines are being told not to index this siteOne page from the first1Closest: chiropractor Cheltenham at #11Furthest behind-24Speed & CWV: 40 against a sector median of 64

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	40	64	−24
Technical	88	88	level
Local presence	100	75	+25
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	33	46	−13

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-24
Technical		0
Local presence		+25
Visibility		0
AI search presence		0
Content & trust		-13

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 6 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 11, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	#11
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		40
Technical		88
Local presence		100
Visibility		4
AI search presence		0
Content & trust		33

this firm sector median leader

The Cotswold Chiropractor trails Cotswold Physiotherapy Centre LLP by 198 points across 5 pillars, but 65% of that is AI search presence and Visibility alone. It already matches or beats the leader on Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

chiropractor Cheltenham

#11

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	105
Locations	1
Reviews in last 90 days	20
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• friendly team23
• safe environment8
• exercise plan4
• gentle method4
• injury treatment4
• professional chiropractor2
• progressive approach2
• running injuries2
• quick fixes2
• back treatment2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	33	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 686 words · last changed: 2197 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 11 · local 3-pack: 0
Local presence	100	105 reviews · rated 5 · 20 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 40/100, below the sector median of 64.
• Content & trust: 33/100, below the sector median of 46.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (4 vs 52); Content & trust (33 vs 70).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest The Cotswold Chiropractor in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Move Chiropractic	#37	50/100	2 places above you
Tivoli Chiropractic Clinic - Chiropractor & Physiotherapist Cheltenham	#41	50/100	2 places below you
Elkstone Grove Physiotherapy	#36	51/100	3 places above you
Bishops Cleeve Osteopaths	#42	49/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 44 · accessibility 72 · best practices 81 · SEO 92 — biggest losses: Reduce unused JavaScript; Document does not have a main landmark.; Reduce unused CSS
Google profile detail	27 photos · claimed · has a description · hours listed · 0 of 105 reviews are one star
Backlinks	32 referring domains · 46 links · rank 80
Site structure	1 pages crawled · 13 internal links per page · reachable in: contact 1 click, about 1 click · 15% of links use a generic anchor · 17 sitemap pages not reachable by following links
Sitemap	17 URLs listed · declared in robots.txt · newest entry 1798 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

The Cotswold Chiropractor’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveOrganic Family Chiropractic Cheltenham#38 · 50/100 Full indexAll 68 firms ↓ Ranked belowThe Vineyard Practice#40 · 50/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.