Elkstone Grove Physiotherapy — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 36 of 68

Digital Visibility Score51/100Rank 36 of 68 Problems found1No XML sitemap found Furthest behind-55Technical: 33 against a sector median of 88

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	100	64	+36
Technical	33	88	−55
Local presence	95	75	+20
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	—	46	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+36
Technical		-55
Local presence		+20
Visibility		0
AI search presence		0
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 76, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	#76
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		100
Technical		33
Local presence		95
Visibility		4
AI search presence		0

this firm sector median leader

Elkstone Grove Physiotherapy trails Cotswold Physiotherapy Centre LLP by 195 points across 3 pillars, but 75% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	66
Locations	1
Reviews in last 90 days	5
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

holistic approach11
knowledgeable staff9
shoulder surgery recovery7
visceral release6
new clinic4
root cause analysis3
acupuncture3
back ache treatment2
long term pain issue2
tailored treatment2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	4	ranks for 1 of 12 keywords · average position 76 · local 3-pack: 0
Local presence	95	66 reviews · rated 5 · 5 new in 90 days
Technical	33	HTTPS: yes · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

Technical: 33/100, below the sector median of 88.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Technical (33 vs 100); Visibility (4 vs 52).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.

Firms ranked near this one

The firms nearest Elkstone Grove Physiotherapy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
PB Osteopathy Human & Equine - Phoebe Bolton	#34	52/100	2 places above you
Organic Family Chiropractic Cheltenham	#38	50/100	2 places below you
Cotswold Chiropractic	#33	52/100	3 places above you
The Cotswold Chiropractor	#39	50/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 100 · accessibility 79 · best practices 78 · SEO 73 — biggest losses: `<html>` element does not have a `[lang]` attribute; Document does not have a main landmark.; Avoid multiple page redirects
Google profile detail	19 photos · claimed · has a description · hours listed · 0 of 66 reviews are one star
Backlinks	41 referring domains · 43 links · rank 62
Site structure	Not crawled — homepage HTTP 500

Where to get this fixed

Elkstone Grove Physiotherapy’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.