Cotswold Chiropractic — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 52 / 100 · Rank 33 of 68

Digital Visibility Score52/100Rank 33 of 68 · top 48%Problems found1Structured data present, but no LocalBusiness markup Furthest behind-2Local presence: 73 against a sector median of 75

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	66	64	+2
Technical	88	88	level
Local presence	73	75	−2
Visibility	10	4	+6
AI search presence	0	0	level
Content & trust	55	46	+9

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+2
Technical		0
Local presence		-2
Visibility		+6
AI search presence		0
Content & trust		+9

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 9, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	#9
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		66
Technical		88
Local presence		73
Visibility		10
AI search presence		0
Content & trust		55

this firm sector median leader

Cotswold Chiropractic trails Cotswold Physiotherapy Centre LLP by 155 points across 5 pillars, but 79% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	8
Locations	1
Reviews in last 90 days	1
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	55	about page: no · team page: yes · credentials: no · blog or news: yes · homepage: 599 words
Visibility	10	ranks for 1 of 12 keywords · average position 9 · local 3-pack: 0
Local presence	73	8 reviews · rated 5 · 1 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (10 vs 52); Content & trust (55 vs 70).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Cotswold Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
West Healthcare: Chiropractic and MSK Ultrasound Scans Cheltenham	#31	53/100	2 places above you
Uplift Chiropractic	#35	52/100	2 places below you
Olive Chiropractic	#30	53/100	3 places above you
Elkstone Grove Physiotherapy	#36	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 07849000 · 14.8 years old · active · SIC 86220
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 68 · accessibility 90 · best practices 96 · SEO 92 — biggest losses: List items (`<li>`) are not contained within `<ul>`, `<ol>` or `<menu>` parent elements.; Document request latency; Browser errors were logged to the console
Google profile detail	6 photos · claimed · has a description · hours listed · 0 of 8 reviews are one star
Backlinks	64 referring domains · 204 links · rank 102
Site structure	1 pages crawled · 45 internal links per page · reachable in: contact 1 click, team 1 click · 0% of links use a generic anchor · 10 sitemap pages not reachable by following links
Sitemap	11 URLs listed · declared in robots.txt · newest entry 532 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Cotswold Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (10/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.