Olive Chiropractic — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 30 of 68

Digital Visibility Score53/100Rank 30 of 68 · top 43%Problems found1Very little published contentFurthest behind-16Content & trust: 30 against a sector median of 46

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	50	64	−14
Technical	100	88	+12
Local presence	83	75	+8
Visibility	22	4	+18
AI search presence	0	0	level
Content & trust	30	46	−16

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-14
Technical		+12
Local presence		+8
Visibility		+18
AI search presence		0
Content & trust		-16

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingVery little published contentThe homepage carries 202 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 6.5, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	#5
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	#8
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		50
Technical		100
Local presence		83
Visibility		22
AI search presence		0
Content & trust		30

this firm sector median leader

Olive Chiropractic trails Cotswold Physiotherapy Centre LLP by 161 points across 4 pillars, but 75% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	130
Locations	1
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• friendly team27
• welcoming staff15
• leg pain5
• healing treatments3
• maintenance exercises3
• minimal discomfort3
• efficient team3
• paediatric chiropractic care2
• introductory offer2
• monthly visits2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 202 words
Visibility	22	ranks for 2 of 12 keywords · average position 6.5 · local 3-pack: 0
Local presence	83	130 reviews · rated 5 · 1 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 50/100, below the sector median of 64.
• Content & trust: 30/100, below the sector median of 46.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (30 vs 70); Visibility (22 vs 52).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Olive Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Alexandra Physiotherapy Clinic	#28	53/100	2 places above you
Aubergine Physio Cheltenham	#32	52/100	2 places below you
Richardson’s Wellbeing Clinic	#27	54/100	3 places above you
Cotswold Chiropractic	#33	52/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 56 · accessibility 95 · best practices 100 · SEO 92 — biggest losses: Legacy JavaScript; Font display; Reduce unused JavaScript
Google profile detail	6 photos · claimed · has a description · hours listed · 0 of 130 reviews are one star
Backlinks	34 referring domains · 359 links · rank 57
Site structure	9 pages crawled · 20.6 internal links per page · reachable in: contact 1 click, about 1 click · 1% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	8 URLs listed · declared in robots.txt · newest entry 40 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Olive Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (22/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveCheltenham Holistic Health Centre#29 · 53/100 Full indexAll 68 firms ↓ Ranked belowWest Healthcare: Chiropractic and MSK Ultrasound Scans Cheltenham#31 · 53/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.