Richardson’s Wellbeing Clinic — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 54 / 100 · Rank 27 of 68

Digital Visibility Score54/100Rank 27 of 68 · top 39%Problems found2Structured data present, but no LocalBusiness markupFurthest behind-21Content & trust: 25 against a sector median of 46

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	65	64	+1
Technical	88	88	level
Local presence	87	75	+12
Visibility	21	4	+17
AI search presence	0	0	level
Content & trust	25	46	−21

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		0
Local presence		+12
Visibility		+17
AI search presence		0
Content & trust		-21

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth fixingVery little published contentThe homepage carries 197 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 5 of 12 keywords, average position 32.2, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	#32
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	#37
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	#4
private physio Cheltenham	#49
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	#39
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		65
Technical		88
Local presence		87
Visibility		21
AI search presence		0
Content & trust		25

this firm sector median leader

Richardson’s Wellbeing Clinic trails Cotswold Physiotherapy Centre LLP by 168 points across 4 pillars, but 74% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	47
Locations	1
Reviews in last 90 days	3
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• exercise suggestions15
• knowledgeable staff14
• injury treatment8
• rehabilitation exercises8
• back pain treatment8
• listening to concerns5
• shoulder injury3
• acupuncture2
• hamstring treatment2
• sports massage2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	25	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 197 words
Visibility	21	ranks for 5 of 12 keywords · average position 32.2 · local 3-pack: 0
Local presence	87	47 reviews · rated 5 · 3 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Content & trust: 25/100, below the sector median of 46.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (25 vs 70); Visibility (21 vs 52).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Richardson’s Wellbeing Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Angela Sells Physiotherapy	#25	54/100	2 places above you
Cheltenham Holistic Health Centre	#29	53/100	2 places below you
Key Wellness Chiropractic	#24	55/100	3 places above you
Olive Chiropractic	#30	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 77 · accessibility 95 · best practices 78 · SEO 100 — biggest losses: Document request latency; Font display; Heading elements are not in a sequentially-descending order
Google profile detail	26 photos · claimed · has a description · hours listed · 0 of 47 reviews are one star
Backlinks	79 referring domains · 99 links · rank 133
Site structure	1 pages crawled · 28 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 21 sitemap pages not reachable by following links
Sitemap	22 URLs listed · declared in robots.txt · newest entry 183 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Richardson’s Wellbeing Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (21/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveOptimal Chiropractic & Health#26 · 54/100 Full indexAll 68 firms ↓ Ranked belowAlexandra Physiotherapy Clinic#28 · 53/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.