West Healthcare: Chiropractic and MSK Ultrasound Scans Cheltenham — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 31 of 68

Digital Visibility Score53/100Rank 31 of 68 · top 45%One page from the first1Closest: back pain treatment Cheltenham at #15 Furthest behind-15Speed & CWV: 49 against a sector median of 64

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	49	64	−15
Technical	100	88	+12
Local presence	77	75	+2
Visibility	8	4	+4
AI search presence	20	0	+20
Content & trust	40	46	−6

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-15
Technical		+12
Local presence		+2
Visibility		+4
AI search presence		+20
Content & trust		-6

Where this firm ranks

Ranks for 2 of 12 keywords, average position 11.5, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	#15
chiropractor Cheltenham	#8
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		49
Technical		100
Local presence		77
Visibility		8
AI search presence		20
Content & trust		40

this firm sector median leader

West Healthcare: Chiropractic and MSK Ultrasound Scans Cheltenham trails Cotswold Physiotherapy Centre LLP by 148 points across 5 pillars, but 70% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

back pain treatment Cheltenham

#15

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✓	I have back pain and live in Cheltenham - who should I see?	cited by domain
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	23
Locations	1
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

back injury relief3
exercise recommendations3
relevant treatment3
empathy3
aftercare2
attention to detail2
posture improvement2
clear explanations2
welcoming staff2
welcoming atmosphere2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	40	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 1,419 words
Visibility	8	ranks for 2 of 12 keywords · average position 11.5 · local 3-pack: 0
Local presence	77	23 reviews · rated 5 · 1 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 49/100, below the sector median of 64.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (20 vs 80); Visibility (8 vs 52); Content & trust (40 vs 70).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest West Healthcare: Chiropractic and MSK Ultrasound Scans Cheltenham in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Cheltenham Holistic Health Centre	#29	53/100	2 places above you
Cotswold Chiropractic	#33	52/100	2 places below you
Alexandra Physiotherapy Clinic	#28	53/100	3 places above you
PB Osteopathy Human & Equine - Phoebe Bolton	#34	52/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 55 · accessibility 90 · best practices 96 · SEO 100 — biggest losses: Network dependency tree; Render-blocking requests; Largest Contentful Paint
Google profile detail	12 photos · claimed · has a description · hours listed · 0 of 23 reviews are one star
Backlinks	36 referring domains · 40 links · rank 63
Site structure	2 pages crawled · 94 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 43 sitemap pages not reachable by following links
Sitemap	44 URLs listed · declared in robots.txt · newest entry 15 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

West Healthcare: Chiropractic and MSK Ultrasound Scans Cheltenham’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.