PB Osteopathy Human & Equine - Phoebe Bolton — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 52 / 100 · Rank 34 of 68

Digital Visibility Score52/100Rank 34 of 68 · top 49%Critical problem1Search engines are being told not to index this site

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	64	+3
Technical	88	88	level
Local presence	75	75	level
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	50	46	+4

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+3
Technical		0
Local presence		0
Visibility		0
AI search presence		0
Content & trust		+4

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 45, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	#45
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		67
Technical		88
Local presence		75
Visibility		4
AI search presence		0
Content & trust		50

this firm sector median leader

PB Osteopathy Human & Equine - Phoebe Bolton trails Cotswold Physiotherapy Centre LLP by 164 points across 5 pillars, but 78% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	33
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

back pain treatment3
recovery3
advice3
horse treatment2
focused treatment2
listening skills2
friendly manner2
mobility improvement2
massage2
running2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	50	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 223 words
Visibility	4	ranks for 1 of 12 keywords · average position 45 · local 3-pack: 0
Local presence	75	33 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (4 vs 52); Content & trust (50 vs 70).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest PB Osteopathy Human & Equine - Phoebe Bolton in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Aubergine Physio Cheltenham	#32	52/100	2 places above you
Elkstone Grove Physiotherapy	#36	51/100	2 places below you
West Healthcare: Chiropractic and MSK Ultrasound Scans Cheltenham	#31	53/100	3 places above you
Move Chiropractic	#37	50/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 75 · accessibility 100 · best practices 59 · SEO 100 — biggest losses: Uses third-party cookies; Avoid multiple page redirects; Document request latency
Google profile detail	23 photos · claimed · has a description · hours listed · 0 of 33 reviews are one star
Backlinks	46 referring domains · 51 links · rank 40
Site structure	1 pages crawled · 13 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 2108 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

PB Osteopathy Human & Equine - Phoebe Bolton’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.