Cameron-Mitchell Osteopaths — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 58 / 100 · Rank 17 of 68

Digital Visibility Score58/100Rank 17 of 68 · top 24%Problems found1The site has not changed in a long time Furthest behind-9Content & trust: 37 against a sector median of 46

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	59	64	−5
Technical	100	88	+12
Local presence	89	75	+14
Visibility	30	4	+26
AI search presence	0	0	level
Content & trust	37	46	−9

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		+12
Local presence		+14
Visibility		+26
AI search presence		0
Content & trust		-9

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 10.1 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 3, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	#3
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		59
Technical		100
Local presence		89
Visibility		30
AI search presence		0
Content & trust		37

this firm sector median leader

Cameron-Mitchell Osteopaths trails Cotswold Physiotherapy Centre LLP by 137 points across 4 pillars, but 82% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	70
Locations	1
Reviews in last 90 days	3
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

back pain treatment17
professional staff15
relaxing experience7
neck pain relief5
professional care5
understanding of approach3
range of techniques3
treatment quality3
shoulder pain3
sciatica2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 1,283 words · last changed: 3682 days ago
Visibility	30	ranks for 1 of 12 keywords · average position 3 · local 3-pack: 1
Local presence	89	70 reviews · rated 5 · 3 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (37 vs 70); Visibility (30 vs 52).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Cameron-Mitchell Osteopaths in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Osteopaths Karl Turner & Edric Lau	#15	59/100	2 places above you
Cheltenham Chiropractic Clinic	#19	57/100	2 places below you
Gloucester Chiropractors	#14	59/100	3 places above you
Cotswold Osteopaths, Jane Hartley and Guy Beresford	#20	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 45 · accessibility 96 · best practices 78 · SEO 92 — biggest losses: LCP breakdown; LCP request discovery; Reduce unused JavaScript
Google profile detail	5 photos · claimed · has a description · hours listed · 0 of 70 reviews are one star
Backlinks	95 referring domains · 160 links · rank 181
Site structure	1 pages crawled · 81 internal links per page · reachable in: about 1 click · 0% of links use a generic anchor · 3 sitemap pages not reachable by following links
Sitemap	3 URLs listed · declared in robots.txt · newest entry 439 days old · 3 of 3 sampled URLs resolve

Where to get this fixed

Cameron-Mitchell Osteopaths’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (30/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.