ToT Gloucestershire - Private Home Visit Physiotherapy Service for Elderly — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 59 / 100 · Rank 16 of 68

Digital Visibility Score59/100Rank 16 of 68 · top 22%Problems found1Structured data present, but no LocalBusiness markupFurthest behind-3Local presence: 72 against a sector median of 75

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	74	64	+10
Technical	88	88	level
Local presence	72	75	−3
Visibility	29	4	+25
AI search presence	0	0	level
Content & trust	80	46	+34

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+10
Technical		0
Local presence		-3
Visibility		+25
AI search presence		0
Content & trust		+34

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 7 of 12 keywords, average position 38.7, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	#43
physio Cheltenham	#56
best physiotherapist Cheltenham	#26
sports injury clinic Cheltenham	#60
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	not in top 100
private physio Cheltenham	#29
rehabilitation clinic Cheltenham	#1
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	#56
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		74
Technical		88
Local presence		72
Visibility		29
AI search presence		0
Content & trust		80

this firm sector median leader

ToT Gloucestershire - Private Home Visit Physiotherapy Service for Elderly trails Cotswold Physiotherapy Centre LLP by 122 points across 4 pillars, but 84% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	11
Locations	1
Reviews in last 90 days	1
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	4.7s	one throttled load on a datacentre machine
Field (real users)	2.2s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 2.1× the real-user figure. Both agree the site is performing acceptably for real visitors.

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• physiotherapy4
• hip4
• fracture2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	80	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,856 words
Visibility	29	ranks for 7 of 12 keywords · average position 38.7 · local 3-pack: 0
Local presence	72	11 reviews · rated 5 · 1 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (29 vs 52); Technical (88 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest ToT Gloucestershire - Private Home Visit Physiotherapy Service for Elderly in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Gloucester Chiropractors	#14	59/100	2 places above you
Cheltenham Bupa Health Centre	#18	58/100	2 places below you
Churchdown Osteopaths	#13	59/100	3 places above you
Cheltenham Chiropractic Clinic	#19	57/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 2219ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 71 · accessibility 79 · best practices 96 · SEO 100 — biggest losses: Font display; Reduce unused CSS; Elements use prohibited ARIA attributes
Google profile detail	43 photos · claimed · has a description · hours listed · 0 of 11 reviews are one star
Backlinks	130 referring domains · 518 links · rank 171 · 456 broken
Site structure	25 pages crawled · 241.4 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	47 URLs listed · declared in robots.txt · newest entry 25 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

ToT Gloucestershire - Private Home Visit Physiotherapy Service for Elderly’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (29/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveOsteopaths Karl Turner & Edric Lau#15 · 59/100 Full indexAll 68 firms ↓ Ranked belowCameron-Mitchell Osteopaths#17 · 58/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.