Churchdown Osteopaths — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 59 / 100 · Rank 13 of 68

Digital Visibility Score59/100Rank 13 of 68 · top 18%Furthest behind-22Speed & CWV: 42 against a sector median of 64

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	42	64	−22
Technical	100	88	+12
Local presence	89	75	+14
Visibility	13	4	+9
AI search presence	20	0	+20
Content & trust	80	46	+34

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-22
Technical		+12
Local presence		+14
Visibility		+9
AI search presence		+20
Content & trust		+34

Where this firm ranks

Ranks for 1 of 12 keywords, average position 8, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	#8
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		42
Technical		100
Local presence		89
Visibility		13
AI search presence		20
Content & trust		80

this firm sector median leader

Churchdown Osteopaths trails Cotswold Physiotherapy Centre LLP by 118 points across 3 pillars, but 84% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Local presence, Content & trust.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✓	I have back pain and live in Cheltenham - who should I see?	cited by domain
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	76
Locations	1
Reviews in last 90 days	3
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

helpful staff19
colic treatment5
tongue tie5
baby osteopathy4
silent reflux4
feeding issues4
cranial osteopathy2
birth trauma treatment2
sciatica treatment2
indigestion treatment2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	80	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,223 words
Visibility	13	ranks for 1 of 12 keywords · average position 8 · local 3-pack: 0
Local presence	89	76 reviews · rated 5 · 3 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 42/100, below the sector median of 64.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (20 vs 80); Visibility (13 vs 52); Speed & CWV (42 vs 61).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Churchdown Osteopaths in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Encompass Health	#11	61/100	2 places above you
Osteopaths Karl Turner & Edric Lau	#15	59/100	2 places below you
Back In Shape Cheltenham	#10	61/100	3 places above you
ToT Gloucestershire - Private Home Visit Physiotherapy Service for Elderly	#16	59/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 07518601 · 15.6 years old · active · SIC 86900
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 53 · accessibility 93 · best practices 73 · SEO 85 — biggest losses: Reduce unused CSS; Browser errors were logged to the console; Uses third-party cookies
Google profile detail	10 photos · claimed · has a description · hours listed · 0 of 76 reviews are one star
Backlinks	49 referring domains · 121 links · rank 90 · 1 broken
Site structure	25 pages crawled · 63.5 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 1% of links use a generic anchor
Sitemap	36 URLs listed · declared in robots.txt · newest entry 28 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Churchdown Osteopaths’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (13/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.