Digital Visibility Score: 61 / 100 · Rank 10 of 68
Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV +10 Technical +12 Local presence +9 Visibility +13 AI search presence 0 Content & trust +20
These are specific, checkable faults on the site — not opinions about it.
Worth knowing The site has not changed in a long time The homepage last reported a change 3 years ago.
Ranks for 2 of 12 keywords, average position 8, in the local 3-pack for 0 keywords.
Keyword Position physiotherapy Cheltenham not in top 100 physio Cheltenham not in top 100 best physiotherapist Cheltenham not in top 100 sports injury clinic Cheltenham not in top 100 back pain treatment Cheltenham #1 chiropractor Cheltenham not in top 100 osteopath Cheltenham #15 private physio Cheltenham not in top 100 rehabilitation clinic Cheltenham not in top 100 physiotherapy Montpellier not in top 100 physiotherapy Charlton Kings not in top 100 physio Montpellier not in top 100
This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.
Speed & CWV 74 Technical 100 Local presence 84 Visibility 17 AI search presence 0 Content & trust 66
Back In Shape Cheltenham trails Cotswold Physiotherapy Centre LLP by 119 points across 3 pillars, but 97% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Technical, Local presence.
Ranked between #11 and #20 — one page from the first, ordered by how close.
1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best physiotherapists in Cheltenham? ✗ Which physio clinic in Cheltenham would you recommend for a sports injury? ✗ Top rated physiotherapy in Cheltenham ✗ I have back pain and live in Cheltenham - who should I see? ✗ Best physiotherapy in Montpellier, Cheltenham
Google Business Profile.
Rating 5 / 5 Reviews 55 Locations 1 Reviews in last 90 days 2 Address matches website yes
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
lower back pain relief 16 helpful team 10 knowledgeable staff 9 herniated disc recovery 7 sciatica treatment 7 online program 7 back in shape program 3 laser treatment 3 phased approach 2 acupuncture 2
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 66 about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 694 words · last changed: 1112 days ago Visibility 17 ranks for 2 of 12 keywords · average position 8 · local 3-pack: 0 Local presence 84 55 reviews · rated 5 · 2 new in 90 days Technical 100 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
No pillar falls materially below the sector median this quarter.
Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (17 vs 52).
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.
The firms nearest Back In Shape Cheltenham in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House No confident match on the registered name Real-user speed (CrUX) Too little traffic to appear in Chrome’s public dataset Lighthouse (lab, mobile) Performance 62 · accessibility 92 · best practices 100 · SEO 100 — biggest losses: Network dependency tree; LCP request discovery; Improve image delivery Google profile detail 4 photos · claimed · has a description · hours listed · 0 of 55 reviews are one star Backlinks 37 referring domains · 37 links · rank 0 Site structure 25 pages crawled · 41.6 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 2% of links use a generic anchor Sitemap 51 URLs listed · declared in robots.txt · newest entry 390 days old · 5 of 5 sampled URLs resolve
Back In Shape Cheltenham’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .