Encompass Health — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 61 / 100 · Rank 11 of 68

Digital Visibility Score61/100Rank 11 of 68 · top 15%Problems found2No XML sitemap found

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	75	64	+11
Technical	88	88	level
Local presence	84	75	+9
Visibility	28	4	+24
AI search presence	0	0	level
Content & trust	70	46	+24

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+11
Technical		0
Local presence		+9
Visibility		+24
AI search presence		0
Content & trust		+24

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.4 years ago.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 4.5, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	#7
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	#2
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		75
Technical		88
Local presence		84
Visibility		28
AI search presence		0
Content & trust		70

this firm sector median leader

Encompass Health trails Cotswold Physiotherapy Centre LLP by 116 points across 3 pillars, but 90% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Local presence, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	54
Locations	1
Reviews in last 90 days	2
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

back pain treatment10
welcoming staff6
recommended exercises5
clear explanations5
shoulder treatment3
relaxing treatment3
neck issues3
skilled staff3
acupuncture2
friendly team2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,417 words · last changed: 1623 days ago
Visibility	28	ranks for 2 of 12 keywords · average position 4.5 · local 3-pack: 0
Local presence	84	54 reviews · rated 5 · 2 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (28 vs 52); Technical (88 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Encompass Health in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Hands On Wellbeing	#9	62/100	2 places above you
Churchdown Osteopaths	#13	59/100	2 places below you
Proview Sports - Sports Injury Clinic & Performance Centre	#8	63/100	3 places above you
Gloucester Chiropractors	#14	59/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 83 · accessibility 72 · best practices 74 · SEO 92 — biggest losses: LCP request discovery; Browser errors were logged to the console; Issues were logged in the `Issues` panel in Chrome Devtools
Google profile detail	40 photos · claimed · has a description · hours listed · 0 of 54 reviews are one star
Backlinks	94 referring domains · 175 links · rank 124
Site structure	1 pages crawled · 79 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 13% of links use a generic anchor
Sitemap	declared in robots.txt

Where to get this fixed

Encompass Health’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (28/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.