Hands On Wellbeing — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 62 / 100 · Rank 9 of 68

Digital Visibility Score62/100Rank 9 of 68 · top 12%One page from the first6Closest: best physiotherapist Cheltenham at #13 Furthest behind-17Speed & CWV: 47 against a sector median of 64

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	47	64	−17
Technical	100	88	+12
Local presence	96	75	+21
Visibility	39	4	+35
AI search presence	0	0	level
Content & trust	80	46	+34

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-17
Technical		+12
Local presence		+21
Visibility		+35
AI search presence		0
Content & trust		+34

Where this firm ranks

Ranks for 9 of 12 keywords, average position 17.3, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Cheltenham	#14
physio Cheltenham	#14
best physiotherapist Cheltenham	#13
sports injury clinic Cheltenham	#25
back pain treatment Cheltenham	#19
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	#1
private physio Cheltenham	#13
rehabilitation clinic Cheltenham	#41
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	#16
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		47
Technical		100
Local presence		96
Visibility		39
AI search presence		0
Content & trust		80

this firm sector median leader

Hands On Wellbeing trails Cotswold Physiotherapy Centre LLP by 107 points across 3 pillars, but 88% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Technical, Local presence, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

best physiotherapist Cheltenham		#13
private physio Cheltenham		#13
physiotherapy Cheltenham		#14
physio Cheltenham		#14
physiotherapy Charlton Kings		#16
back pain treatment Cheltenham		#19

6 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	186
Locations	1
Reviews in last 90 days	5
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

knowledgeable staff41
back pain treatment24
osteopathy12
deep tissue massage9
tension relief4
exercise recommendations4
knee sprain diagnosis3
muscle anatomy explanation2
sports massage2
aftercare advice2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	80	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 842 words
Visibility	39	ranks for 9 of 12 keywords · average position 17.3 · local 3-pack: 1
Local presence	96	186 reviews · rated 4.9 · 5 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 47/100, below the sector median of 64.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Speed & CWV (47 vs 61); Visibility (39 vs 52).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Hands On Wellbeing in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Medical - Cheltenham	#7	64/100	2 places above you
Encompass Health	#11	61/100	2 places below you
Porch House Clinic \| Foot, Gait & Spine \| Musculoskeletal \| Podiatry	#6	67/100	3 places above you
Georgina Taft	#12	60/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 47 · accessibility 88 · best practices 96 · SEO 100 — biggest losses: Browser errors were logged to the console; `<frame>` or `<iframe>` elements do not have a title; First Contentful Paint
Google profile detail	48 photos · claimed · has a description · hours listed · 4 of 186 reviews are one star
Backlinks	50 referring domains · 588 links · rank 137
Site structure	25 pages crawled · 87 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 0% of links use a generic anchor
Sitemap	53 URLs listed · declared in robots.txt · newest entry 5 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Hands On Wellbeing’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (39/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.