Porch House Clinic | Foot, Gait & Spine | Musculoskeletal | Podiatry — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 67 / 100 · Rank 6 of 68

Digital Visibility Score67/100Rank 6 of 68 · top 7%Problems found1Structured data present, but no LocalBusiness markup

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	84	64	+20
Technical	88	88	level
Local presence	100	75	+25
Visibility	21	4	+17
AI search presence	20	0	+20
Content & trust	60	46	+14

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+20
Technical		0
Local presence		+25
Visibility		+17
AI search presence		+20
Content & trust		+14

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 5 of 12 keywords, average position 22.4, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	#23
best physiotherapist Cheltenham	#33
sports injury clinic Cheltenham	#22
back pain treatment Cheltenham	#10
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	not in top 100
private physio Cheltenham	#24
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		84
Technical		88
Local presence		100
Visibility		21
AI search presence		20
Content & trust		60

this firm sector median leader

Porch House Clinic | Foot, Gait & Spine | Musculoskeletal | Podiatry trails Cotswold Physiotherapy Centre LLP by 113 points across 4 pillars, but 81% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Local presence.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✓	I have back pain and live in Cheltenham - who should I see?	cited by domain
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	142
Locations	1
Reviews in last 90 days	9
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

lower back pain treatment14
shoulder treatment12
acupuncture8
short notice appointments8
musculoskeletal therapy5
knee injury4
prevention advice4
deep tissue massage3
sports massage3
neck massage2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 894 words
Visibility	21	ranks for 5 of 12 keywords · average position 22.4 · local 3-pack: 0
Local presence	100	142 reviews · rated 5 · 9 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (20 vs 80); Visibility (21 vs 52); Technical (88 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Porch House Clinic | Foot, Gait & Spine | Musculoskeletal | Podiatry in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Breakspeare Clinic-Cheltenham \| Physiotherapy \| Sports Injury \| Rehabilitation	#4	67/100	2 places above you
Proview Sports - Sports Injury Clinic & Performance Centre	#8	63/100	2 places below you
Nuffield Health Gloucester Fitness & Wellbeing Gym	#3	68/100	3 places above you
Hands On Wellbeing	#9	62/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 86 · accessibility 95 · best practices 81 · SEO 100 — biggest losses: Does not use HTTPS; Render-blocking requests; Document request latency
Google profile detail	20 photos · claimed · has a description · hours listed · 0 of 142 reviews are one star
Backlinks	45 referring domains · 113 links · rank 59
Site structure	1 pages crawled · 38 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 37 sitemap pages not reachable by following links
Sitemap	38 URLs listed · declared in robots.txt · newest entry 30 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Porch House Clinic | Foot, Gait & Spine | Musculoskeletal | Podiatry’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (21/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.