Pea Green Physio Cheltenham — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 67 / 100 · Rank 5 of 68

Digital Visibility Score67/100Rank 5 of 68 · top 6%Critical problem1The site is not served over HTTPS One page from the first3Closest: best physiotherapist Cheltenham at #11 Furthest behind-12Speed & CWV: 52 against a sector median of 64

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	52	64	−12
Technical	88	88	level
Local presence	98	75	+23
Visibility	37	4	+33
AI search presence	40	0	+40
Content & trust	75	46	+29

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-12
Technical		0
Local presence		+23
Visibility		+33
AI search presence		+40
Content & trust		+29

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.

Where this firm ranks

Ranks for 8 of 12 keywords, average position 25.6, in the local 3-pack for 2 keywords.

Keyword	Position
physiotherapy Cheltenham	#22
physio Cheltenham	#20
best physiotherapist Cheltenham	#11
sports injury clinic Cheltenham	#23
back pain treatment Cheltenham	#48
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	not in top 100
private physio Cheltenham	#19
rehabilitation clinic Cheltenham	#30
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	#32
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		52
Technical		88
Local presence		98
Visibility		37
AI search presence		40
Content & trust		75

this firm sector median leader

Pea Green Physio Cheltenham trails Cotswold Physiotherapy Centre LLP by 76 points across 4 pillars, but 72% of that is AI search presence and Visibility alone. It already matches or beats the leader on Local presence, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

best physiotherapist Cheltenham		#11
private physio Cheltenham		#19
physio Cheltenham		#20

3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Cheltenham?	cited by domain
✓	Which physio clinic in Cheltenham would you recommend for a sports injury?	named
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	61
Locations	1
Reviews in last 90 days	8
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

knowledgeable staff18
effective treatment9
exercise plan6
tailored care4
shoulder treatment3
sports massage3
thorough assessment3
accurate diagnosis3
focus shockwave therapy2
root cause analysis2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	75	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 616 words
Visibility	37	ranks for 8 of 12 keywords · average position 25.6 · local 3-pack: 2
Local presence	98	61 reviews · rated 5 · 8 new in 90 days
Technical	88	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 52/100, below the sector median of 64.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (40 vs 80); Visibility (37 vs 52); Technical (88 vs 100).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Pea Green Physio Cheltenham in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Nuffield Health Gloucester Fitness & Wellbeing Gym	#3	68/100	2 places above you
The Medical - Cheltenham	#7	64/100	2 places below you
Skelian Chiropractic, Physiotherapy & Massage Therapy Cheltenham	#2	70/100	3 places above you
Proview Sports - Sports Injury Clinic & Performance Centre	#8	63/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 36 · accessibility 94 · best practices 78 · SEO 100 — biggest losses: Use efficient cache lifetimes; Does not redirect HTTP traffic to HTTPS; Improve image delivery
Google profile detail	59 photos · claimed · has a description · hours listed · 0 of 61 reviews are one star
Backlinks	90 referring domains · 149 links · rank 125 · 4 broken
Site structure	1 pages crawled · 65 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 20 sitemap pages not reachable by following links
Sitemap	20 URLs listed · declared in robots.txt · newest entry 14 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Pea Green Physio Cheltenham’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (37/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.