Digital Visibility Score: 70 / 100 · Rank 2 of 68
Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV +6 Technical +12 Local presence +25 Visibility +35 AI search presence +20 Content & trust +24
These are specific, checkable faults on the site — not opinions about it.
Worth knowing The site has not changed in a long time The homepage last reported a change 9.4 years ago.
Ranks for 9 of 12 keywords, average position 25.6, in the local 3-pack for 1 keyword.
Keyword Position physiotherapy Cheltenham #27 physio Cheltenham #29 best physiotherapist Cheltenham #22 sports injury clinic Cheltenham #29 back pain treatment Cheltenham #9 chiropractor Cheltenham #1 osteopath Cheltenham #57 private physio Cheltenham #30 rehabilitation clinic Cheltenham not in top 100 physiotherapy Montpellier not in top 100 physiotherapy Charlton Kings #26 physio Montpellier not in top 100
This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.
Speed & CWV 70 Technical 100 Local presence 100 Visibility 39 AI search presence 20 Content & trust 70
The whole deficit to Cotswold Physiotherapy Centre LLP is AI search presence and Visibility — 73 points . It already matches or beats the leader on Speed & CWV, Technical, Local presence, Content & trust.
Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best physiotherapists in Cheltenham? ✗ Which physio clinic in Cheltenham would you recommend for a sports injury? ✗ Top rated physiotherapy in Cheltenham ✓ I have back pain and live in Cheltenham - who should I see? cited by domain ✗ Best physiotherapy in Montpellier, Cheltenham
Google Business Profile.
Rating 4.9 / 5 Reviews 331 Locations 1 Reviews in last 90 days 6 Address matches website yes
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
friendly team 28 sciatica treatment 14 headache treatment 6 treatment explanation 6 knowledgeable chiropractor 6 shockwave therapy 5 sports massage 5 knee pain treatment 4 shoulder pain treatment 4 plantar fasciitis treatment 2
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 70 about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 3,115 words · last changed: 3441 days ago Visibility 39 ranks for 9 of 12 keywords · average position 25.6 · local 3-pack: 1 Local presence 100 331 reviews · rated 4.9 · 6 new in 90 days Technical 100 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
No pillar falls materially below the sector median this quarter.
Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (20 vs 80); Visibility (39 vs 52).
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
The firms nearest Skelian Chiropractic, Physiotherapy & Massage Therapy Cheltenham in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House No confident match on the registered name Real-user speed (CrUX) Too little traffic to appear in Chrome’s public dataset Lighthouse (lab, mobile) Performance 74 · accessibility 92 · best practices 100 · SEO 100 — biggest losses: Reduce unused JavaScript; Render-blocking requests; Reduce unused CSS Google profile detail 108 photos · claimed · has a description · hours listed · 3 of 331 reviews are one star Backlinks 178 referring domains · 428 links · rank 191 · 2 broken Site structure 25 pages crawled · 74.8 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor Sitemap 147 URLs listed · declared in robots.txt · newest entry 396 days old · 5 of 5 sampled URLs resolve
Skelian Chiropractic, Physiotherapy & Massage Therapy Cheltenham’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .