Cheltenham Bupa Health Centre — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 58 / 100 · Rank 18 of 68

Digital Visibility Score58/100Rank 18 of 68 · top 25%Critical problem1Search engines are being told not to index this siteFurthest behind-38Technical: 50 against a sector median of 88

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	69	64	+5
Technical	50	88	−38
Local presence	47	75	−28
Visibility	44	4	+40
AI search presence	80	0	+80
Content & trust	—	46	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+5
Technical		-38
Local presence		-28
Visibility		+40
AI search presence		+80
Content & trust		not measured

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 7 of 12 keywords, average position 6, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	#4
physio Cheltenham	#5
best physiotherapist Cheltenham	#8
sports injury clinic Cheltenham	#4
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	not in top 100
private physio Cheltenham	#5
rehabilitation clinic Cheltenham	#9
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	#7
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		69
Technical		50
Local presence		47
Visibility		44
AI search presence		80

this firm sector median leader

Cheltenham Bupa Health Centre trails Cotswold Physiotherapy Centre LLP by 90 points across 3 pillars, but 91% of that is Technical and Local presence alone. It already matches or beats the leader on Speed & CWV, AI search presence.

AI search presence

Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Cheltenham?	cited by domain
✓	Which physio clinic in Cheltenham would you recommend for a sports injury?	cited by domain
✓	Top rated physiotherapy in Cheltenham	cited by domain
✓	I have back pain and live in Cheltenham - who should I see?	cited by domain
✗	Best physiotherapy in Montpellier, Cheltenham

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	13.3s	one throttled load on a datacentre machine
Field (real users)	3.9s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 3.4× the real-user figure. The lab test looks acceptable while real visitors are failing Core Web Vitals. This is the more serious direction of disagreement: the problem is real and a one-off lab run is missing it. The metric failing for real users is loading (LCP).

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	44	ranks for 7 of 12 keywords · average position 6 · local 3-pack: 0
Local presence	47	0 reviews · 0 new in 90 days
Technical	50	HTTPS: yes · page allows indexing: — · robots.txt allows crawling: no · sitemap: no · structured data: —

Key findings

• Technical: 50/100, below the sector median of 88.
• Local presence: 47/100, below the sector median of 75.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: Technical (50 vs 100); Local presence (47 vs 79).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Restart Google review generation and complete the Business Profile to close the local-pack gap.
3. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.

Firms ranked near this one

The firms nearest Cheltenham Bupa Health Centre in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
ToT Gloucestershire - Private Home Visit Physiotherapy Service for Elderly	#16	59/100	2 places above you
Cotswold Osteopaths, Jane Hartley and Guy Beresford	#20	56/100	2 places below you
Osteopaths Karl Turner & Edric Lau	#15	59/100	3 places above you
Get Ahead Physiotherapy Ltd	#21	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 3885ms · INP 121ms · CLS 0 · does not pass Core Web Vitals
Lighthouse (lab, mobile)	Performance 56 · accessibility 93 · best practices 100 · SEO 100 — biggest losses: Minify JavaScript; Improve image delivery; LCP breakdown
Google profile detail	claimed · has a description · hours listed
Backlinks	19463 referring domains · 222906 links · rank 436 · 1377 broken
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

Cheltenham Bupa Health Centre’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (44/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• Local presence (47/100) — read local case studies on what moving these signals did for comparable service businesses. Background on analysing this pillar: local presence.

↑ Ranked aboveCameron-Mitchell Osteopaths#17 · 58/100 Full indexAll 68 firms ↓ Ranked belowCheltenham Chiropractic Clinic#19 · 57/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.