Cotswold Osteopaths, Jane Hartley and Guy Beresford — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 56 / 100 · Rank 20 of 68

Digital Visibility Score56/100Rank 20 of 68 · top 28%Problems found1No structured data on the homepage Furthest behind-13Technical: 75 against a sector median of 88

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	64	−2
Technical	75	88	−13
Local presence	82	75	+7
Visibility	33	4	+29
AI search presence	0	0	level
Content & trust	75	46	+29

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-2
Technical		-13
Local presence		+7
Visibility		+29
AI search presence		0
Content & trust		+29

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 2, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	#2
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		62
Technical		75
Local presence		82
Visibility		33
AI search presence		0
Content & trust		75

this firm sector median leader

Cotswold Osteopaths, Jane Hartley and Guy Beresford trails Cotswold Physiotherapy Centre LLP by 124 points across 3 pillars, but 85% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV, Local presence, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	17
Locations	2
Reviews in last 90 days	3
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	75	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 503 words
Visibility	33	ranks for 1 of 12 keywords · average position 2 · local 3-pack: 1
Local presence	82	17 reviews · rated 4.9 · 3 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 75/100, below the sector median of 88.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Technical (75 vs 100); Visibility (33 vs 52).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Cotswold Osteopaths, Jane Hartley and Guy Beresford in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Cheltenham Bupa Health Centre	#18	58/100	2 places above you
Leckhampton Chiropractic Clinic	#22	56/100	2 places below you
Cameron-Mitchell Osteopaths	#17	58/100	3 places above you
Carlton Clinic	#23	55/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 54 · accessibility 63 · best practices 74 · SEO 83 — biggest losses: Document does not have a main landmark.; Render-blocking requests; Improve image delivery
Google profile detail	1 photo · claimed · no description · hours listed
Backlinks	44 referring domains · 268 links · rank 165
Site structure	1 pages crawled · 74 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 5% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Cotswold Osteopaths, Jane Hartley and Guy Beresford’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (33/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.